--- title: "Pangram vs Turnitin: Which is searched more?" description: "Is Pangram or Turnitin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI content detectors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pangram-labs-vs-turnitin" publisher: "Brandwave" --- # Pangram vs Turnitin: Which is searched more? Is Pangram or Turnitin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI content detectors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pangram and Turnitin - **Competitive set**: AI content detectors - **Market**: Global - **Month measured**: Sep 2026 - **Pangram Share of Search**: 1.7% - **Turnitin Share of Search**: 36.4% ## Is Pangram or Turnitin more popular in search? - In September 2026, Turnitin had more branded searches than Pangram among AI content detectors worldwide. Turnitin had about 2.2 million branded searches, while Pangram had 105,000. Turnitin made up 36.4% of all AI content detector searches we track, and Pangram accounted for 1.7%. - Turnitin was ahead of Pangram in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pangram’s share of searches among AI content detectors worldwide moved from 0.06% to 1.7%, and its estimated monthly branded searches moved from 4.9K to 105K. - Across the 12 months ending September 2026, Turnitin’s share of searches among AI content detectors worldwide moved from 34.3% to 36.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## Top AI content detectors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pangram was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Turnitin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pangram was listed before Turnitin in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GPTZero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Originality.ai | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Copyleaks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pangram | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Winston AI | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | ZeroGPT | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Turnitin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about AI content detectors - Asked ChatGPT "Which AI content detector should I use?": 1. GPTZero, 2. Pangram, 3. Originality.ai, 4. Copyleaks - Asked ChatGPT "What are the best AI content detectors?": 1. GPTZero, 2. Originality.ai, 3. Pangram, 4. Copyleaks, 5. Turnitin - Asked ChatGPT "What's the best AI content detector for written text checked?": 1. GPTZero, 2. Originality.ai, 3. Copyleaks, 4. Pangram - Searched Google, AI Overview "ai content detector": 1. Copyleaks, 2. GPTZero, 3. ZeroGPT - Searched Google, AI Overview "best ai detector": 1. Winston AI, 2. Originality.ai, 3. Copyleaks, 4. ZeroGPT, 5. GPTZero Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI content detectors worldwide in September 2026? - In September 2026, Turnitin gained share of searches among AI content detectors worldwide, from 33.8% to 36.4%. - Pangram’s share of searches among AI content detectors worldwide has gained ground for 3 months in a row, from 0.71% to 1.7% in September 2026. ## Month by month | Month | Pangram estimated searches | Pangram Share of Search | Pangram rank | Turnitin estimated searches | Turnitin Share of Search | Turnitin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 0.06% | 7 | 2.7M | 34.3% | 1 | | Nov 2025 | 7K | 0.08% | 7 | 3.4M | 38.7% | 1 | | Dec 2025 | 7K | 0.11% | 7 | 2.2M | 36.3% | 1 | | Jan 2026 | 10.5K | 0.19% | 7 | 1.8M | 33.7% | 1 | | Feb 2026 | 12.3K | 0.22% | 7 | 1.8M | 33.2% | 1 | | Mar 2026 | 28.8K | 0.4% | 7 | 2.2M | 31.5% | 1 | | Apr 2026 | 23.5K | 0.31% | 7 | 2.7M | 35.7% | 1 | | May 2026 | 24.7K | 0.34% | 7 | 2.7M | 38.1% | 1 | | Jun 2026 | 39.7K | 0.71% | 7 | 2.2M | 40% | 1 | | Jul 2026 | 33.7K | 0.85% | 7 | 1.5M | 37.7% | 1 | | Aug 2026 | 61.6K | 1.4% | 7 | 1.5M | 33.8% | 1 | | Sep 2026 | 105K | 1.7% | 6 | 2.2M | 36.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pangram’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pangram**: Measured on the search terms “pangram ai” and “pangram ai detector”, summed into one figure. - **Turnitin**: Measured on the search term “turnitin”. - [Pangram profile](/demand/global-en/brands/pangram-labs) - [Turnitin profile](/demand/global-en/brands/turnitin) - [All AI content detectors worldwide](/demand/global-en/categories/ai-content-detectors): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pangram or Turnitin more popular in search? In September 2026, Turnitin had more branded searches than Pangram among AI content detectors worldwide. Turnitin had about 2.2 million branded searches, while Pangram had 105,000. Turnitin made up 36.4% of all AI content detector searches we track, and Pangram accounted for 1.7%. ## Cite this page Brandwave. "Pangram vs Turnitin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pangram-labs-vs-turnitin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pangram-labs-vs-turnitin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.