---
title: "Pandora vs Swarovski: Which is more popular by branded search?"
description: "Which is more popular in search, Pandora or Swarovski? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/pandora-vs-swarovski"
publisher: "Brandwave"
---

# Pandora vs Swarovski: Which is more popular by branded search?

Which is more popular in search, Pandora or Swarovski? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pandora and Swarovski
- **Competitive set**: Jewellery brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Pandora Share of Search**: 0.32%
- **Swarovski Share of Search**: 48%

## Which is more popular in search, Pandora or Swarovski?

- In August 2026, Swarovski had more branded searches than Pandora among jewellery brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Pandora’s 27.1K, and held a 48% Share of Search versus Pandora’s 0.32%.
- Swarovski was ahead of Pandora in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery brands worldwide moved from 0.29% to 0.32%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide moved from 43.4% to 48%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for jewellery brands worldwide in August 2026?

- In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%.

## Month by month

| Month | Pandora estimated searches | Pandora Share of Search | Pandora rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.29% | 5 | 4.1M | 43.4% | 1 |
| Nov 2025 | 60.5K | 0.51% | 5 | 6.1M | 51.6% | 1 |
| Dec 2025 | 60.5K | 0.45% | 5 | 7.5M | 55.8% | 1 |
| Jan 2026 | 33.1K | 0.32% | 5 | 5M | 48.4% | 1 |
| Feb 2026 | 27.1K | 0.29% | 5 | 5M | 53% | 1 |
| Mar 2026 | 22.2K | 0.26% | 5 | 4.1M | 48% | 1 |
| Apr 2026 | 22.2K | 0.26% | 5 | 4.1M | 48% | 1 |
| May 2026 | 33.1K | 0.33% | 5 | 5M | 49.7% | 1 |
| Jun 2026 | 27.1K | 0.33% | 5 | 4.1M | 49.7% | 1 |
| Jul 2026 | 27.1K | 0.33% | 5 | 4.1M | 49.7% | 1 |
| Aug 2026 | 27.1K | 0.32% | 5 | 4.1M | 48% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pandora’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pandora**: Measured on the search term “pandora nz”.
- **Swarovski**: Measured on the search term “swarovski”.

- [Pandora profile](/demand/global-en/brands/pandora)
- [Swarovski profile](/demand/global-en/brands/swarovski)
- [All jewellery brands worldwide](/demand/global-en/categories/jewellery-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pandora or Swarovski?

In August 2026, Swarovski had more branded searches than Pandora among jewellery brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Pandora’s 27.1K, and held a 48% Share of Search versus Pandora’s 0.32%.

## Cite this page

Brandwave. "Pandora vs Swarovski: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pandora-vs-swarovski

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pandora-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.