---
title: "Panasonic vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Panasonic or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/panasonic-vs-samsung"
publisher: "Brandwave"
---

# Panasonic vs Samsung: Which is more popular by branded search?

Which is more popular in search, Panasonic or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Panasonic and Samsung
- **Competitive set**: Microwave brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Panasonic Share of Search**: 4%
- **Samsung Share of Search**: 22.6%

## Which is more popular in search, Panasonic or Samsung?

- In August 2026, Samsung had more branded searches than Panasonic among microwave brands worldwide. Samsung was estimated to have 422K branded searches compared to Panasonic’s 74K, and held a 22.6% Share of Search versus Panasonic’s 4%.
- Samsung was ahead of Panasonic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among microwave brands worldwide moved from 8.4% to 4%, and its estimated monthly branded searches moved from 165K to 74K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among microwave brands worldwide moved from 22.9% to 22.6%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for microwave brands worldwide in August 2026?

- In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.
- Panasonic’s estimated Share of Search among microwave brands worldwide has lost ground for 3 months in a row, from 4.5% to 4% in August 2026.

## Month by month

| Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 8.4% | 4 | 452K | 22.9% | 3 |
| Nov 2025 | 135K | 5.7% | 4 | 431K | 18.1% | 3 |
| Dec 2025 | 110K | 4.8% | 4 | 397K | 17.2% | 3 |
| Jan 2026 | 110K | 5.3% | 4 | 397K | 18.9% | 3 |
| Feb 2026 | 90.5K | 5.2% | 4 | 377K | 21.5% | 3 |
| Mar 2026 | 90.5K | 4.9% | 4 | 377K | 20.3% | 3 |
| Apr 2026 | 74K | 4.5% | 4 | 352K | 21.5% | 3 |
| May 2026 | 74K | 4.5% | 4 | 352K | 21.5% | 3 |
| Jun 2026 | 74K | 4.5% | 4 | 352K | 21.4% | 3 |
| Jul 2026 | 74K | 4.3% | 4 | 377K | 21.6% | 3 |
| Aug 2026 | 74K | 4% | 4 | 422K | 22.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Panasonic’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Panasonic**: Measured on the search term “panasonic tv”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Panasonic profile](/demand/global-en/brands/panasonic)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All microwave brands worldwide](/demand/global-en/categories/microwave-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Panasonic or Samsung?

In August 2026, Samsung had more branded searches than Panasonic among microwave brands worldwide. Samsung was estimated to have 422K branded searches compared to Panasonic’s 74K, and held a 22.6% Share of Search versus Panasonic’s 4%.

## Cite this page

Brandwave. "Panasonic vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/panasonic-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/panasonic-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.