---
title: "Palo Alto Networks vs Zscaler: Which is more popular by branded search?"
description: "Which is more popular in search, Palo Alto Networks or Zscaler? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-vs-zscaler"
publisher: "Brandwave"
---

# Palo Alto Networks vs Zscaler: Which is more popular by branded search?

Which is more popular in search, Palo Alto Networks or Zscaler? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Palo Alto Networks and Zscaler
- **Competitive set**: Zero trust platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Palo Alto Networks Share of Search**: 2.8%
- **Zscaler Share of Search**: 4.2%

## Which is more popular in search, Palo Alto Networks or Zscaler?

- In August 2026, Zscaler had more branded searches than Palo Alto Networks among zero trust platforms worldwide. Zscaler was estimated to have 201K branded searches compared to Palo Alto Networks’ 135K, and held a 4.2% Share of Search versus Palo Alto Networks’ 2.8%.
- Zscaler was ahead of Palo Alto Networks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide moved from 8.7% to 4.2%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for zero trust platforms worldwide in August 2026?

- In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.
- Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

## Month by month

| Month | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank | Zscaler estimated searches | Zscaler Share of Search | Zscaler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 3.2% | 4 | 246K | 8.7% | 2 |
| Nov 2025 | 90.5K | 0.92% | 4 | 201K | 2.1% | 2 |
| Dec 2025 | 90.5K | 2% | 4 | 165K | 3.6% | 2 |
| Jan 2026 | 110K | 3.3% | 4 | 201K | 6.1% | 2 |
| Feb 2026 | 110K | 3.3% | 4 | 201K | 6.1% | 2 |
| Mar 2026 | 110K | 3.3% | 4 | 201K | 6% | 2 |
| Apr 2026 | 110K | 2.8% | 4 | 201K | 5% | 2 |
| May 2026 | 110K | 2.7% | 4 | 246K | 6.1% | 2 |
| Jun 2026 | 110K | 2.7% | 4 | 201K | 5% | 2 |
| Jul 2026 | 110K | 2.8% | 3 | 201K | 5.1% | 2 |
| Aug 2026 | 135K | 2.8% | 3 | 201K | 4.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Palo Alto Networks’ and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Palo Alto Networks**: Measured on the search term “palo alto networks”.
- **Zscaler**: Measured on the search term “zscaler”.

- [Palo Alto Networks profile](/demand/global-en/brands/palo-alto-networks)
- [Zscaler profile](/demand/global-en/brands/zscaler)
- [All zero trust platforms worldwide](/demand/global-en/categories/zero-trust-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Palo Alto Networks or Zscaler?

In August 2026, Zscaler had more branded searches than Palo Alto Networks among zero trust platforms worldwide. Zscaler was estimated to have 201K branded searches compared to Palo Alto Networks’ 135K, and held a 4.2% Share of Search versus Palo Alto Networks’ 2.8%.

## Cite this page

Brandwave. "Palo Alto Networks vs Zscaler: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-vs-zscaler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-vs-zscaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.