---
title: "Palo Alto Networks vs Sophos: Which is searched more?"
description: "Which is more popular in search, Palo Alto Networks or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-vs-sophos"
publisher: "Brandwave"
---

# Palo Alto Networks vs Sophos: Which is searched more?

Which is more popular in search, Palo Alto Networks or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Palo Alto Networks and Sophos
- **Competitive set**: Cybersecurity vendors
- **Market**: Global
- **Month measured**: Sep 2026
- **Palo Alto Networks Share of Search**: 16.2%
- **Sophos Share of Search**: 23.9%

## Which is more popular in search, Palo Alto Networks or Sophos?

- In September 2026, Sophos had more branded searches than Palo Alto Networks among cybersecurity vendors worldwide. Sophos was estimated to have 199K branded searches compared to Palo Alto Networks’ 135K, and held a 23.9% Share of Search versus Palo Alto Networks’ 16.2%.
- Sophos was ahead of Palo Alto Networks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors worldwide moved from 9.9% to 16.2%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Sophos’ estimated Share of Search among cybersecurity vendors worldwide moved from 26.5% to 23.9%, and its estimated monthly branded searches moved from 244K to 199K.

## How did search popularity change for cybersecurity vendors worldwide in September 2026?

- In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.
- Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

## Month by month

| Month | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank | Sophos estimated searches | Sophos Share of Search | Sophos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 9.9% | 4 | 244K | 26.5% | 2 |
| Nov 2025 | 90.5K | 10.4% | 4 | 203K | 23.3% | 2 |
| Dec 2025 | 90.5K | 11.1% | 4 | 190K | 23.3% | 3 |
| Jan 2026 | 110K | 11.9% | 4 | 203K | 21.9% | 2 |
| Feb 2026 | 110K | 13.4% | 4 | 203K | 24.7% | 2 |
| Mar 2026 | 110K | 13.4% | 4 | 203K | 24.7% | 2 |
| Apr 2026 | 110K | 13.5% | 4 | 199K | 24.4% | 2 |
| May 2026 | 110K | 12.6% | 4 | 194K | 22.2% | 2 |
| Jun 2026 | 110K | 11.5% | 4 | 199K | 20.8% | 2 |
| Jul 2026 | 110K | 13.6% | 4 | 199K | 24.6% | 2 |
| Aug 2026 | 135K | 16.4% | 4 | 190K | 23.1% | 2 |
| Sep 2026 | 135K | 16.2% | 4 | 199K | 23.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Palo Alto Networks’ and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Palo Alto Networks**: Measured on the search term “palo alto networks”.
- **Sophos**: Measured on the search terms “sophos”, “sophos central” and “sophos firewall”, summed into one figure.

- [Palo Alto Networks profile](/demand/global-en/brands/palo-alto-networks)
- [Sophos profile](/demand/global-en/brands/sophos)
- [All cybersecurity vendors worldwide](/demand/global-en/categories/cybersecurity-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Palo Alto Networks or Sophos?

In September 2026, Sophos had more branded searches than Palo Alto Networks among cybersecurity vendors worldwide. Sophos was estimated to have 199K branded searches compared to Palo Alto Networks’ 135K, and held a 23.9% Share of Search versus Palo Alto Networks’ 16.2%.

## Cite this page

Brandwave. "Palo Alto Networks vs Sophos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-vs-sophos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-vs-sophos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.