--- title: "Palo Alto Networks Prisma Access vs Tailscale: Which is searched more?" description: "Is Palo Alto Networks Prisma Access or Tailscale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-prisma-access-vs-tailscale" publisher: "Brandwave" --- # Palo Alto Networks Prisma Access vs Tailscale: Which is searched more? Is Palo Alto Networks Prisma Access or Tailscale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palo Alto Networks Prisma Access and Tailscale - **Competitive set**: Zero trust network access platforms - **Market**: Global - **Month measured**: Sep 2026 - **Palo Alto Networks Prisma Access Share of Search**: 0.02% - **Tailscale Share of Search**: 85.8% ## Is Palo Alto Networks Prisma Access or Tailscale more popular in search? - In September 2026, Tailscale had more branded searches than Palo Alto Networks Prisma Access among zero trust network access platforms worldwide. Tailscale had about 1.5 million branded searches, while Palo Alto Networks Prisma Access had 320. Tailscale made up 85.8% of all zero trust network access platform searches we track, and Palo Alto Networks Prisma Access accounted for 0.02%. - Tailscale was ahead of Palo Alto Networks Prisma Access in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Palo Alto Networks Prisma Access’ share of searches among zero trust network access platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending September 2026, Tailscale’s share of searches among zero trust network access platforms worldwide moved from 59% to 85.8%, and its estimated monthly branded searches moved from 551K to 1.5M. ## Top zero trust network access platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Palo Alto Networks Prisma Access was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tailscale was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Palo Alto Networks Prisma Access was listed before Tailscale in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler Private Access | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Twingate | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Palo Alto Networks Prisma Access | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tailscale | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NordLayer | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | OpenVPN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoodAccess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust network access platforms - Asked ChatGPT "Which zero trust network access platform should I use?": 1. Zscaler Private Access, 2. Tailscale, 3. Palo Alto Networks Prisma Access - Asked ChatGPT "What are the best zero trust network access platforms?": 1. Zscaler Private Access, 2. Palo Alto Networks Prisma Access, 3. Twingate - Asked ChatGPT "What's the best zero trust network access platform for secure remote access?": 1. Zscaler Private Access, 2. Twingate, 3. Palo Alto Networks Prisma Access, 4. Tailscale - Searched Google, AI Overview "zero trust network access platforms": 1. Twingate, 2. Zscaler Private Access, 3. Palo Alto Networks Prisma Access, 4. NordLayer - Searched Google, AI Overview "best zero trust platform": 1. Twingate, 2. Tailscale Not named in any answer: OpenVPN and GoodAccess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for zero trust network access platforms worldwide in September 2026? - In September 2026, Tailscale gained share of searches among zero trust network access platforms worldwide, from 83% to 85.8%. ## Month by month | Month | Palo Alto Networks Prisma Access estimated searches | Palo Alto Networks Prisma Access Share of Search | Palo Alto Networks Prisma Access rank | Tailscale estimated searches | Tailscale Share of Search | Tailscale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.03% | 7 | 551K | 59% | 1 | | Nov 2025 | 260 | 0.02% | 7 | 674K | 64.6% | 1 | | Dec 2025 | 260 | 0.03% | 7 | 674K | 65.1% | 1 | | Jan 2026 | 260 | 0.02% | 7 | 825K | 71.5% | 1 | | Feb 2026 | 390 | 0.03% | 7 | 1M | 76.6% | 1 | | Mar 2026 | 480 | 0.03% | 7 | 1M | 72.8% | 1 | | Apr 2026 | 480 | 0.04% | 7 | 1M | 76.7% | 1 | | May 2026 | 480 | 0.04% | 7 | 1M | 76.7% | 1 | | Jun 2026 | 720 | 0.05% | 7 | 1M | 76.8% | 1 | | Jul 2026 | 1K | 0.07% | 7 | 1.2M | 82.8% | 1 | | Aug 2026 | 720 | 0.05% | 7 | 1.2M | 83% | 1 | | Sep 2026 | 320 | 0.02% | 7 | 1.5M | 85.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Palo Alto Networks Prisma Access’ and Tailscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palo Alto Networks Prisma Access**: Measured on the search term “palo alto networks prisma access”. - **Tailscale**: Measured on the search terms “tailscale”, “tailscale app”, “tailscale software”, “tailscale zero trust” and “zero trust tailscale”, summed into one figure. - [Palo Alto Networks Prisma Access profile](/demand/global-en/brands/palo-alto-networks-prisma-access) - [Tailscale profile](/demand/global-en/brands/tailscale) - [All zero trust network access platforms worldwide](/demand/global-en/categories/zero-trust-network-access-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Palo Alto Networks Prisma Access or Tailscale more popular in search? In September 2026, Tailscale had more branded searches than Palo Alto Networks Prisma Access among zero trust network access platforms worldwide. Tailscale had about 1.5 million branded searches, while Palo Alto Networks Prisma Access had 320. Tailscale made up 85.8% of all zero trust network access platform searches we track, and Palo Alto Networks Prisma Access accounted for 0.02%. ## Cite this page Brandwave. "Palo Alto Networks Prisma Access vs Tailscale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-prisma-access-vs-tailscale This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-prisma-access-vs-tailscale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.