--- title: "Palo Alto Networks Cortex XSIAM vs Splunk: Which is searched more?" description: "Is Palo Alto Networks Cortex XSIAM or Splunk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security operations platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-cortex-xsiam-vs-splunk" publisher: "Brandwave" --- # Palo Alto Networks Cortex XSIAM vs Splunk: Which is searched more? Is Palo Alto Networks Cortex XSIAM or Splunk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security operations platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palo Alto Networks Cortex XSIAM and Splunk - **Competitive set**: Security operations platforms - **Market**: Global - **Month measured**: Sep 2026 - **Palo Alto Networks Cortex XSIAM Share of Search**: 0.11% - **Splunk Share of Search**: 48% ## Is Palo Alto Networks Cortex XSIAM or Splunk more popular in search? - In September 2026, Splunk had more branded searches than Palo Alto Networks Cortex XSIAM among security operations platforms worldwide. Splunk had about 135,000 branded searches, while Palo Alto Networks Cortex XSIAM had 320. Splunk made up 48% of all security operations platform searches we track, and Palo Alto Networks Cortex XSIAM accounted for 0.11%. - Splunk was ahead of Palo Alto Networks Cortex XSIAM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Palo Alto Networks Cortex XSIAM’s share of searches among security operations platforms worldwide moved from 0.03% to 0.11%, and its estimated monthly branded searches moved from 90 to 320. - Across the 12 months ending September 2026, Splunk’s share of searches among security operations platforms worldwide moved from 55.9% to 48%, and its estimated monthly branded searches moved from 201K to 135K. ## Top security operations platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Splunk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Palo Alto Networks Cortex XSIAM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palo Alto Networks Cortex XSIAM and Splunk were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Sentinel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Splunk | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CrowdStrike | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Palo Alto Networks Cortex XSIAM | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | IBM QRadar | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wazuh | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Google Security Operations | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Sumo Logic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Securonix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Exabeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LogRhythm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security operations platforms - Asked ChatGPT "Which security operations platform should I use?": 1. Microsoft Sentinel, 2. CrowdStrike, 3. Palo Alto Networks Cortex XSIAM, 4. Splunk, 5. Wazuh - Asked ChatGPT "What are the best security operations platforms?": 1. Microsoft Sentinel, 2. CrowdStrike, 3. Palo Alto Networks Cortex XSIAM, 4. Splunk, 5. Google Security Operations - Asked ChatGPT "What's the best security operations platform for security monitoring?": 1. Microsoft Sentinel, 2. Splunk, 3. CrowdStrike, 4. Google Security Operations - Searched Google, AI Overview "security operations platform": 1. Google Security Operations - Searched Google, AI Overview "siem platform": 1. Microsoft Sentinel, 2. Splunk, 3. IBM QRadar, 4. Wazuh Not named in any answer: Sumo Logic, Securonix, Exabeam and LogRhythm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for security operations platforms worldwide in September 2026? - Estimated monthly branded searches for Palo Alto Networks Cortex XSIAM worldwide rose 255.6% over 12 measured months, from 90 to 320 in September 2026. - Estimated monthly branded searches for Splunk worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Month by month | Month | Palo Alto Networks Cortex XSIAM estimated searches | Palo Alto Networks Cortex XSIAM Share of Search | Palo Alto Networks Cortex XSIAM rank | Splunk estimated searches | Splunk Share of Search | Splunk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.03% | 11 | 201K | 55.9% | 1 | | Nov 2025 | 70 | 0.02% | 11 | 165K | 51.6% | 1 | | Dec 2025 | 90 | 0.03% | 11 | 165K | 52.1% | 1 | | Jan 2026 | 90 | 0.03% | 11 | 165K | 51.7% | 1 | | Feb 2026 | 210 | 0.07% | 11 | 165K | 52% | 1 | | Mar 2026 | 210 | 0.07% | 11 | 165K | 51.5% | 1 | | Apr 2026 | 260 | 0.08% | 11 | 165K | 52% | 1 | | May 2026 | 320 | 0.11% | 11 | 135K | 46.9% | 1 | | Jun 2026 | 590 | 0.19% | 11 | 165K | 52.2% | 1 | | Jul 2026 | 480 | 0.17% | 11 | 135K | 48.1% | 1 | | Aug 2026 | 320 | 0.11% | 11 | 135K | 48.2% | 1 | | Sep 2026 | 320 | 0.11% | 11 | 135K | 48% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Palo Alto Networks Cortex XSIAM’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palo Alto Networks Cortex XSIAM**: Measured on the search term “palo alto networks cortex xsiam”. - **Splunk**: Measured on the search term “splunk”. - [Palo Alto Networks Cortex XSIAM profile](/demand/global-en/brands/palo-alto-networks-cortex-xsiam) - [Splunk profile](/demand/global-en/brands/splunk) - [All security operations platforms worldwide](/demand/global-en/categories/security-operations-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Palo Alto Networks Cortex XSIAM or Splunk more popular in search? In September 2026, Splunk had more branded searches than Palo Alto Networks Cortex XSIAM among security operations platforms worldwide. Splunk had about 135,000 branded searches, while Palo Alto Networks Cortex XSIAM had 320. Splunk made up 48% of all security operations platform searches we track, and Palo Alto Networks Cortex XSIAM accounted for 0.11%. ## Cite this page Brandwave. "Palo Alto Networks Cortex XSIAM vs Splunk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-cortex-xsiam-vs-splunk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palo-alto-networks-cortex-xsiam-vs-splunk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.