---
title: "Palmolive vs Seventh Generation: Which is searched more?"
description: "Is Palmolive or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/palmolive-vs-seventh-generation"
publisher: "Brandwave"
---

# Palmolive vs Seventh Generation: Which is searched more?

Is Palmolive or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Palmolive and Seventh Generation
- **Competitive set**: Dishwashing liquid brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Palmolive Share of Search**: 32%
- **Seventh Generation Share of Search**: 6.4%

## Is Palmolive or Seventh Generation more popular in search?

- In September 2026, Palmolive had more branded searches than Seventh Generation among dishwashing liquid brands worldwide. Palmolive had about 90,500 branded searches, while Seventh Generation had 18,100. Palmolive made up 32% of all dishwashing liquid brand searches we track, and Seventh Generation accounted for 6.4%.
- Palmolive was ahead of Seventh Generation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Palmolive’s share of searches among dishwashing liquid brands worldwide moved from 31.8% to 32%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide moved from 7.8% to 6.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## Top dishwashing liquid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Palmolive and Seventh Generation showed up in all five answers. Palmolive was listed before Seventh Generation in four of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dawn | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Palmolive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Seventh Generation | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ajax | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mrs. Meyer’s Clean Day | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fairy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sunlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwashing liquid brands

- Asked ChatGPT "Which dishwashing liquid brand should I buy?": 1. Dawn, 2. Palmolive, 3. Seventh Generation
- Asked ChatGPT "What are the best dishwashing liquid brands?": 1. Dawn, 2. Palmolive, 3. Seventh Generation, 4. Mrs. Meyer’s Clean Day, 5. Ajax
- Asked ChatGPT "What's the best dishwashing liquid brand for hand washing dishes?": 1. Dawn, 2. Palmolive, 3. Seventh Generation
- Searched Google, AI Overview "dishwashing liquid brands": 1. Dawn, 2. Palmolive, 3. Ajax, 4. Mrs. Meyer’s Clean Day, 5. Seventh Generation
- Searched Google, AI Overview "best dishwashing liquid": 1. Dawn, 2. Seventh Generation, 3. Ajax, 4. Palmolive

Not named in any answer: Fairy and Sunlight.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for dishwashing liquid brands worldwide in September 2026?

- In September 2026, Palmolive gained share of searches among dishwashing liquid brands worldwide, from 29% to 32%.
- In September 2026, Seventh Generation gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.

## Month by month

| Month | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 31.8% | 2 | 22.2K | 7.8% | 4 |
| Nov 2025 | 90.5K | 32.4% | 2 | 22.2K | 7.9% | 4 |
| Dec 2025 | 74K | 29.3% | 2 | 18.1K | 7.2% | 4 |
| Jan 2026 | 90.5K | 29.2% | 2 | 27.1K | 8.7% | 4 |
| Feb 2026 | 74K | 29% | 2 | 18.1K | 7.1% | 4 |
| Mar 2026 | 90.5K | 29.1% | 2 | 22.2K | 7.1% | 4 |
| Apr 2026 | 90.5K | 29.7% | 2 | 22.2K | 7.3% | 4 |
| May 2026 | 90.5K | 31.7% | 2 | 22.2K | 7.8% | 4 |
| Jun 2026 | 90.5K | 33.2% | 2 | 18.1K | 6.6% | 4 |
| Jul 2026 | 110K | 36.6% | 1 | 18.1K | 6% | 4 |
| Aug 2026 | 90.5K | 29% | 2 | 18.1K | 5.8% | 5 |
| Sep 2026 | 90.5K | 32% | 2 | 18.1K | 6.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Palmolive’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Palmolive**: Measured on the search term “palmolive”.
- **Seventh Generation**: Measured on the search term “seventh generation”.

- [Palmolive profile](/demand/global-en/brands/palmolive)
- [Seventh Generation profile](/demand/global-en/brands/seventh-generation)
- [All dishwashing liquid brands worldwide](/demand/global-en/categories/dishwashing-liquid-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Palmolive or Seventh Generation more popular in search?

In September 2026, Palmolive had more branded searches than Seventh Generation among dishwashing liquid brands worldwide. Palmolive had about 90,500 branded searches, while Seventh Generation had 18,100. Palmolive made up 32% of all dishwashing liquid brand searches we track, and Seventh Generation accounted for 6.4%.

## Cite this page

Brandwave. "Palmolive vs Seventh Generation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/palmolive-vs-seventh-generation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palmolive-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
