---
title: "Palmer's vs Vaseline: Which is searched more?"
description: "Which is more popular in search, Palmer's or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/palmers-cocoa-butter-vs-vaseline"
publisher: "Brandwave"
---

# Palmer's vs Vaseline: Which is searched more?

Which is more popular in search, Palmer's or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Palmer's and Vaseline
- **Competitive set**: Body care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Palmer's Share of Search**: 3.7%
- **Vaseline Share of Search**: 62.1%

## Which is more popular in search, Palmer's or Vaseline?

- In September 2026, Vaseline had more branded searches than Palmer's among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Palmer's’ 90.5K, and held a 62.1% Share of Search versus Palmer's’ 3.7%.
- Vaseline was ahead of Palmer's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Palmer's’ estimated Share of Search among body care brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide moved from 56.8% to 62.1%, and its estimated monthly branded searches moved from 1.4M to 1.5M.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
- Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

## Month by month

| Month | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 3.8% | 5 | 1.4M | 56.8% | 1 |
| Nov 2025 | 90.5K | 3.1% | 5 | 1.9M | 64.9% | 1 |
| Dec 2025 | 90.5K | 3.2% | 5 | 1.7M | 62.2% | 1 |
| Jan 2026 | 90.5K | 3.4% | 5 | 1.6M | 60.1% | 1 |
| Feb 2026 | 90.5K | 3.9% | 5 | 1.3M | 57.1% | 1 |
| Mar 2026 | 90.5K | 3.9% | 5 | 1.3M | 55.7% | 1 |
| Apr 2026 | 90.5K | 3.9% | 5 | 1.3M | 55.7% | 1 |
| May 2026 | 90.5K | 4.3% | 5 | 1.1M | 52.1% | 1 |
| Jun 2026 | 90.5K | 4.3% | 5 | 1.1M | 52.1% | 1 |
| Jul 2026 | 90.5K | 4.3% | 5 | 1.1M | 51.9% | 1 |
| Aug 2026 | 90.5K | 4.1% | 5 | 1.3M | 58.4% | 1 |
| Sep 2026 | 90.5K | 3.7% | 5 | 1.5M | 62.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Palmer's’ and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Palmer's**: Measured on the search term “palmers cocoa butter”.
- **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure.

- [Palmer's profile](/demand/global-en/brands/palmers-cocoa-butter)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Palmer's or Vaseline?

In September 2026, Vaseline had more branded searches than Palmer's among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Palmer's’ 90.5K, and held a 62.1% Share of Search versus Palmer's’ 3.7%.

## Cite this page

Brandwave. "Palmer's vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/palmers-cocoa-butter-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palmers-cocoa-butter-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.