--- title: "Palmer's vs Tan-Luxe: Which is searched more?" description: "Is Palmer's or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gradual tan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/palmers-cocoa-butter-vs-tan-luxe" publisher: "Brandwave" --- # Palmer's vs Tan-Luxe: Which is searched more? Is Palmer's or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gradual tan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palmer's and Tan-Luxe - **Competitive set**: Gradual tan brands - **Market**: Global - **Month measured**: Sep 2026 - **Palmer's Share of Search**: 0.78% - **Tan-Luxe Share of Search**: 1.2% ## Is Palmer's or Tan-Luxe more popular in search? - In September 2026, Tan-Luxe had more branded searches than Palmer's among gradual tan brands worldwide. Tan-Luxe had about 4,400 branded searches, while Palmer's had 2,900. Tan-Luxe made up 1.2% of all gradual tan brand searches we track, and Palmer's accounted for 0.78%. - The lead changed hands 3 times in the 12 months ending September 2026: Tan-Luxe took it in November 2025, Palmer's took it in May 2026, Tan-Luxe took it in June 2026. - Across the 12 months ending September 2026, Palmer's’ share of searches among gradual tan brands worldwide moved from 1% to 0.78%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among gradual tan brands worldwide moved from 0.83% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 4.4K. ## Top gradual tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palmer's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jergens | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | St.Tropez | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tanologist | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Dove | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bali Body | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gradual tan brands - Asked ChatGPT "Which gradual tan brand should I buy?": 1. Bondi Sands, 2. Jergens, 3. St.Tropez, 4. Tanologist - Asked ChatGPT "What are the best gradual tan brands?": 1. Tan-Luxe, 2. Bondi Sands, 3. Dove, 4. St.Tropez, 5. Jergens, 6. Tanologist - Asked ChatGPT "What's the best gradual tan brand for slow build colour?": 1. Bondi Sands, 2. Jergens, 3. Tan-Luxe - Searched Google, AI Overview "best gradual tan": 1. Bondi Sands, 2. Jergens, 3. Tanologist, 4. Bali Body - Searched Google, AI Overview "gradual tan lotion": 1. Jergens, 2. Bondi Sands Not named in any answer: Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gradual tan brands worldwide in September 2026? - Palmer's’ share of searches among gradual tan brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.78% in September 2026. - Estimated monthly branded searches for Tan-Luxe worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in September 2026. ## Month by month | Month | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1% | 7 | 2.4K | 0.83% | 8 | | Nov 2025 | 1.6K | 0.61% | 8 | 2.4K | 0.92% | 7 | | Dec 2025 | 1.6K | 0.5% | 8 | 2.4K | 0.75% | 7 | | Jan 2026 | 1.6K | 0.44% | 8 | 2.4K | 0.66% | 7 | | Feb 2026 | 1.6K | 0.56% | 8 | 2.4K | 0.83% | 7 | | Mar 2026 | 2.9K | 0.85% | 8 | 4.4K | 1.3% | 7 | | Apr 2026 | 4.4K | 1.1% | 8 | 5.4K | 1.4% | 6 | | May 2026 | 18.1K | 3.9% | 6 | 8.1K | 1.8% | 7 | | Jun 2026 | 6.6K | 1.4% | 7 | 8.1K | 1.7% | 6 | | Jul 2026 | 4.4K | 0.82% | 8 | 8.1K | 1.5% | 6 | | Aug 2026 | 3.6K | 0.79% | 8 | 5.4K | 1.2% | 7 | | Sep 2026 | 2.9K | 0.78% | 8 | 4.4K | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Palmer's’ and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palmer's**: Measured on the search term “palmers gradual tan”. - **Tan-Luxe**: Measured on the search term “tan luxe the gradual”. - [Palmer's profile](/demand/global-en/brands/palmers-cocoa-butter) - [Tan-Luxe profile](/demand/global-en/brands/tan-luxe) - [All gradual tan brands worldwide](/demand/global-en/categories/gradual-tan-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Palmer's or Tan-Luxe more popular in search? In September 2026, Tan-Luxe had more branded searches than Palmer's among gradual tan brands worldwide. Tan-Luxe had about 4,400 branded searches, while Palmer's had 2,900. Tan-Luxe made up 1.2% of all gradual tan brand searches we track, and Palmer's accounted for 0.78%. ## Cite this page Brandwave. "Palmer's vs Tan-Luxe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/palmers-cocoa-butter-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/palmers-cocoa-butter-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.