--- title: "Pair of Thieves vs Uniqlo: Which is searched more?" description: "Is Pair of Thieves or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boxer brief brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pair-of-thieves-vs-uniqlo" publisher: "Brandwave" --- # Pair of Thieves vs Uniqlo: Which is searched more? Is Pair of Thieves or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boxer brief brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pair of Thieves and Uniqlo - **Competitive set**: Boxer brief brands - **Market**: Global - **Month measured**: Sep 2026 - **Pair of Thieves Share of Search**: 0.13% - **Uniqlo Share of Search**: 77.5% ## Is Pair of Thieves or Uniqlo more popular in search? - In September 2026, Uniqlo had more branded searches than Pair of Thieves among boxer brief brands worldwide. Uniqlo had about 13.6 million branded searches, while Pair of Thieves had 22,200. Uniqlo made up 77.5% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. - Uniqlo was ahead of Pair of Thieves in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, Uniqlo’s share of searches among boxer brief brands worldwide moved from 80.6% to 77.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M. ## Top boxer brief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pair of Thieves was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pair of Thieves was listed before Uniqlo in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Calvin Klein | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Pair of Thieves | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smartwool | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mack Weldon | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hanes | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Uniqlo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boxer brief brands - Asked ChatGPT "Which boxer brief brand should I buy?": 1. Pair of Thieves, 2. Tommy John, 3. Mack Weldon - Asked ChatGPT "What are the best boxer brief brands?": 1. Tommy John, 2. Calvin Klein, 3. Pair of Thieves, 4. Smartwool, 5. Mack Weldon, 6. Hanes, 7. Uniqlo - Asked ChatGPT "What's the best boxer brief brand for everyday wear?": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo, 4. Pair of Thieves - Searched Google, AI Overview "boxer briefs for men": 1. Hanes, 2. Tommy John, 3. Mack Weldon, 4. Pair of Thieves - Searched Google, AI Overview "best boxer briefs": 1. Smartwool, 2. Calvin Klein, 3. Tommy John, 4. Mack Weldon Not named in any answer: Jockey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for boxer brief brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among boxer brief brands worldwide, from 74.9% to 77.5%. - Estimated monthly branded searches for Pair of Thieves worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Month by month | Month | Pair of Thieves estimated searches | Pair of Thieves Share of Search | Pair of Thieves rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.16% | 8 | 16.6M | 80.6% | 1 | | Nov 2025 | 40.5K | 0.15% | 8 | 20.4M | 77.6% | 1 | | Dec 2025 | 40.5K | 0.19% | 8 | 16.6M | 77% | 1 | | Jan 2026 | 27.1K | 0.13% | 8 | 16.6M | 80.5% | 1 | | Feb 2026 | 27.1K | 0.17% | 8 | 11.1M | 70.6% | 1 | | Mar 2026 | 27.1K | 0.14% | 8 | 13.6M | 71% | 1 | | Apr 2026 | 27.1K | 0.15% | 8 | 13.6M | 77.7% | 1 | | May 2026 | 27.1K | 0.15% | 8 | 13.6M | 74.3% | 1 | | Jun 2026 | 27.1K | 0.18% | 8 | 11.1M | 73.9% | 1 | | Jul 2026 | 27.1K | 0.18% | 8 | 11.1M | 73.8% | 1 | | Aug 2026 | 27.1K | 0.15% | 8 | 13.6M | 74.9% | 1 | | Sep 2026 | 22.2K | 0.13% | 8 | 13.6M | 77.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pair of Thieves’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pair of Thieves**: Measured on the search term “pair of thieves”. - **Uniqlo**: Measured on the search term “uniqlo”. - [Pair of Thieves profile](/demand/global-en/brands/pair-of-thieves) - [Uniqlo profile](/demand/global-en/brands/uniqlo) - [All boxer brief brands worldwide](/demand/global-en/categories/boxer-brief-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pair of Thieves or Uniqlo more popular in search? In September 2026, Uniqlo had more branded searches than Pair of Thieves among boxer brief brands worldwide. Uniqlo had about 13.6 million branded searches, while Pair of Thieves had 22,200. Uniqlo made up 77.5% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. ## Cite this page Brandwave. "Pair of Thieves vs Uniqlo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pair-of-thieves-vs-uniqlo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pair-of-thieves-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.