---
title: "#paid vs Upfluence: Which is searched more?"
description: "Which is more popular in search, #paid or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paid-vs-upfluence"
publisher: "Brandwave"
---

# #paid vs Upfluence: Which is searched more?

Which is more popular in search, #paid or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: #paid and Upfluence
- **Competitive set**: Influencer marketing platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **#paid Share of Search**: 79.1%
- **Upfluence Share of Search**: 3.2%

## Which is more popular in search, #paid or Upfluence?

- In September 2026, #paid had more branded searches than Upfluence among influencer marketing platforms worldwide. #paid was estimated to have 368K branded searches compared to Upfluence’s 14.9K, and held a 79.1% Share of Search versus Upfluence’s 3.2%.
- #paid was ahead of Upfluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide moved from 71.1% to 79.1%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide moved from 6.4% to 3.2%, and its estimated monthly branded searches moved from 27.2K to 14.9K.

## How did search popularity change for influencer marketing platforms worldwide in September 2026?

- Upfluence’s estimated Share of Search among influencer marketing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.2% in September 2026.
- Estimated monthly branded searches for #paid worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

## Month by month

| Month | #paid estimated searches | #paid Share of Search | #paid rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 71.1% | 1 | 27.2K | 6.4% | 4 |
| Nov 2025 | 301K | 71.4% | 1 | 27.2K | 6.5% | 4 |
| Dec 2025 | 301K | 74.1% | 1 | 22.4K | 5.5% | 4 |
| Jan 2026 | 301K | 68.6% | 1 | 27.7K | 6.3% | 4 |
| Feb 2026 | 301K | 70.1% | 1 | 28.1K | 6.5% | 4 |
| Mar 2026 | 301K | 68.4% | 1 | 28.1K | 6.4% | 4 |
| Apr 2026 | 301K | 68% | 1 | 31.5K | 7.1% | 4 |
| May 2026 | 301K | 70.2% | 1 | 19.4K | 4.5% | 4 |
| Jun 2026 | 368K | 78.5% | 1 | 18.2K | 3.9% | 4 |
| Jul 2026 | 368K | 76.9% | 1 | 18.2K | 3.8% | 4 |
| Aug 2026 | 368K | 79.1% | 1 | 15.1K | 3.2% | 4 |
| Sep 2026 | 368K | 79.1% | 1 | 14.9K | 3.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using #paid’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **#paid**: Measured on the search term “#paid”.
- **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure.

- [#paid profile](/demand/global-en/brands/paid)
- [Upfluence profile](/demand/global-en/brands/upfluence)
- [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, #paid or Upfluence?

In September 2026, #paid had more branded searches than Upfluence among influencer marketing platforms worldwide. #paid was estimated to have 368K branded searches compared to Upfluence’s 14.9K, and held a 79.1% Share of Search versus Upfluence’s 3.2%.

## Cite this page

Brandwave. "#paid vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paid-vs-upfluence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paid-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.