---
title: "#paid vs TRIBE: Which is searched more?"
description: "Which is more popular in search, #paid or TRIBE? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paid-vs-tribe"
publisher: "Brandwave"
---

# #paid vs TRIBE: Which is searched more?

Which is more popular in search, #paid or TRIBE? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: #paid and TRIBE
- **Competitive set**: Influencer marketing platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **#paid Share of Search**: 79.1%
- **TRIBE Share of Search**: 0.34%

## Which is more popular in search, #paid or TRIBE?

- In September 2026, #paid had more branded searches than TRIBE among influencer marketing platforms worldwide. #paid was estimated to have 368K branded searches compared to TRIBE’s 1.6K, and held a 79.1% Share of Search versus TRIBE’s 0.34%.
- #paid was ahead of TRIBE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide moved from 71.1% to 79.1%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, TRIBE’s estimated Share of Search among influencer marketing platforms worldwide moved from 0.31% to 0.34%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for influencer marketing platforms worldwide in September 2026?

- Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
- Estimated monthly branded searches for #paid worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

## Month by month

| Month | #paid estimated searches | #paid Share of Search | #paid rank | TRIBE estimated searches | TRIBE Share of Search | TRIBE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 71.1% | 1 | 1.3K | 0.31% | 7 |
| Nov 2025 | 301K | 71.4% | 1 | 1K | 0.24% | 7 |
| Dec 2025 | 301K | 74.1% | 1 | 880 | 0.22% | 7 |
| Jan 2026 | 301K | 68.6% | 1 | 1K | 0.23% | 7 |
| Feb 2026 | 301K | 70.1% | 1 | 1K | 0.23% | 7 |
| Mar 2026 | 301K | 68.4% | 1 | 1.3K | 0.3% | 7 |
| Apr 2026 | 301K | 68% | 1 | 1K | 0.23% | 7 |
| May 2026 | 301K | 70.2% | 1 | 1.3K | 0.3% | 7 |
| Jun 2026 | 368K | 78.5% | 1 | 1.3K | 0.28% | 7 |
| Jul 2026 | 368K | 76.9% | 1 | 1.3K | 0.27% | 7 |
| Aug 2026 | 368K | 79.1% | 1 | 1.6K | 0.34% | 7 |
| Sep 2026 | 368K | 79.1% | 1 | 1.6K | 0.34% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using #paid’s and TRIBE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **#paid**: Measured on the search term “#paid”.
- **TRIBE**: Measured on the search term “tribe group”.

- [#paid profile](/demand/global-en/brands/paid)
- [TRIBE profile](/demand/global-en/brands/tribe)
- [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, #paid or TRIBE?

In September 2026, #paid had more branded searches than TRIBE among influencer marketing platforms worldwide. #paid was estimated to have 368K branded searches compared to TRIBE’s 1.6K, and held a 79.1% Share of Search versus TRIBE’s 0.34%.

## Cite this page

Brandwave. "#paid vs TRIBE: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paid-vs-tribe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paid-vs-tribe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.