--- title: "#paid vs Shopify Collabs: Which is searched more?" description: "Is #paid or Shopify Collabs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/paid-vs-shopify-collabs" publisher: "Brandwave" --- # #paid vs Shopify Collabs: Which is searched more? Is #paid or Shopify Collabs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: #paid and Shopify Collabs - **Competitive set**: Influencer marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **#paid Share of Search**: 69.6% - **Shopify Collabs Share of Search**: 3.4% ## Is #paid or Shopify Collabs more popular in search? - In September 2026, #paid had more branded searches than Shopify Collabs among influencer marketing platforms worldwide. #paid had about 368,000 branded searches, while Shopify Collabs had 18,100. #paid made up 69.6% of all influencer marketing platform searches we track, and Shopify Collabs accounted for 3.4%. - #paid was ahead of Shopify Collabs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, #paid’s share of searches among influencer marketing platforms worldwide moved from 60.7% to 69.6%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Shopify Collabs’ share of searches among influencer marketing platforms worldwide moved from 2.4% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 18.1K. ## Top influencer marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shopify Collabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. #paid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GRIN | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Upfluence | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Modash | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Collabstr | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | CreatorIQ | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Aspire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Shopify Collabs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Influencity | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HypeAuditor | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | #paid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRIBE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing platforms - Asked ChatGPT "Which influencer marketing platform should I use?": 1. Modash, 2. Collabstr, 3. GRIN, 4. Shopify Collabs, 5. CreatorIQ - Asked ChatGPT "What are the best influencer marketing platforms?": 1. Modash, 2. GRIN, 3. Upfluence, 4. CreatorIQ, 5. Aspire, 6. Collabstr, 7. HypeAuditor, 8. Shopify Collabs - Asked ChatGPT "What's the best influencer marketing platform for end to end creator campaigns?": 1. GRIN, 2. Aspire, 3. CreatorIQ, 4. Upfluence, 5. Modash - Searched Google, AI Overview "influencer marketing platform": 1. Upfluence, 2. GRIN, 3. Influencity, 4. Collabstr - Searched Google, AI Overview "creator marketing platform": 1. Upfluence, 2. Collabstr, 3. CreatorIQ Not named in any answer: #paid and TRIBE. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing platforms worldwide in September 2026? - In September 2026, #paid gained share of searches among influencer marketing platforms worldwide, from 68.8% to 69.6%. - Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. ## Month by month | Month | #paid estimated searches | #paid Share of Search | #paid rank | Shopify Collabs estimated searches | Shopify Collabs Share of Search | Shopify Collabs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 60.7% | 1 | 12.1K | 2.4% | 7 | | Nov 2025 | 301K | 62.5% | 1 | 14.8K | 3.1% | 7 | | Dec 2025 | 301K | 65.4% | 1 | 12.1K | 2.6% | 7 | | Jan 2026 | 301K | 59.6% | 1 | 14.8K | 2.9% | 7 | | Feb 2026 | 301K | 61.1% | 1 | 12.1K | 2.5% | 7 | | Mar 2026 | 301K | 59.5% | 1 | 14.8K | 2.9% | 7 | | Apr 2026 | 301K | 59.2% | 1 | 14.8K | 2.9% | 7 | | May 2026 | 301K | 61.6% | 1 | 14.8K | 3% | 7 | | Jun 2026 | 368K | 69.6% | 1 | 14.8K | 2.8% | 7 | | Jul 2026 | 368K | 67.6% | 1 | 14.8K | 2.7% | 7 | | Aug 2026 | 368K | 68.8% | 1 | 18.1K | 3.4% | 6 | | Sep 2026 | 368K | 69.6% | 1 | 18.1K | 3.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using #paid’s and Shopify Collabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **#paid**: Measured on the search term “#paid”. - **Shopify Collabs**: Measured on the search term “shopify collabs”. - [#paid profile](/demand/global-en/brands/paid) - [Shopify Collabs profile](/demand/global-en/brands/shopify-collabs) - [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is #paid or Shopify Collabs more popular in search? In September 2026, #paid had more branded searches than Shopify Collabs among influencer marketing platforms worldwide. #paid had about 368,000 branded searches, while Shopify Collabs had 18,100. #paid made up 69.6% of all influencer marketing platform searches we track, and Shopify Collabs accounted for 3.4%. ## Cite this page Brandwave. "#paid vs Shopify Collabs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paid-vs-shopify-collabs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paid-vs-shopify-collabs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.