--- title: "PagerDuty vs ServiceNow: Which is searched more?" description: "Is PagerDuty or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pagerduty-vs-servicenow" publisher: "Brandwave" --- # PagerDuty vs ServiceNow: Which is searched more? Is PagerDuty or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PagerDuty and ServiceNow - **Competitive set**: Incident management platforms - **Market**: Global - **Month measured**: Sep 2026 - **PagerDuty Share of Search**: 53.2% - **ServiceNow Share of Search**: 5.3% ## Is PagerDuty or ServiceNow more popular in search? - In September 2026, PagerDuty had more branded searches than ServiceNow among incident management platforms worldwide. PagerDuty had about 80,900 branded searches, while ServiceNow had 8,100. PagerDuty made up 53.2% of all incident management platform searches we track, and ServiceNow accounted for 5.3%. - PagerDuty was ahead of ServiceNow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PagerDuty’s share of searches among incident management platforms worldwide moved from 52.8% to 53.2%, and its estimated monthly branded searches moved from 78.7K to 80.9K. - Across the 12 months ending September 2026, ServiceNow’s share of searches among incident management platforms worldwide moved from 6.6% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top incident management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. ServiceNow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PagerDuty was listed before ServiceNow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | incident.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PagerDuty | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rootly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ServiceNow | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Better Stack | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | FireHydrant | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Squadcast | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about incident management platforms - Asked ChatGPT "Which incident management platform should I use?": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. ServiceNow - Asked ChatGPT "What are the best incident management platforms?": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. FireHydrant, 5. Jira Service Management, 6. Better Stack, 7. ServiceNow - Asked ChatGPT "What's the best incident management platform for service outages?": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. Jira Service Management - Searched Google, AI Overview "incident management platforms": 1. incident.io, 2. Rootly, 3. PagerDuty, 4. Jira Service Management, 5. ServiceNow - Searched Google, AI Overview "best incident management software": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. Jira Service Management, 5. Better Stack, 6. ServiceNow, 7. Squadcast Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for incident management platforms worldwide in September 2026? - In September 2026, PagerDuty gained share of searches among incident management platforms worldwide, from 49.9% to 53.2%. - In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%. ## Month by month | Month | PagerDuty estimated searches | PagerDuty Share of Search | PagerDuty rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 78.7K | 52.8% | 1 | 9.9K | 6.6% | 4 | | Nov 2025 | 77.8K | 55.8% | 1 | 8.1K | 5.8% | 4 | | Dec 2025 | 64.4K | 53.6% | 1 | 8.1K | 6.7% | 4 | | Jan 2026 | 63.8K | 48.9% | 1 | 9.9K | 7.6% | 4 | | Feb 2026 | 77.3K | 53.6% | 1 | 9.9K | 6.9% | 4 | | Mar 2026 | 78.6K | 51.4% | 1 | 12.1K | 7.9% | 4 | | Apr 2026 | 77.9K | 51.7% | 1 | 12.1K | 8% | 4 | | May 2026 | 78.7K | 51.7% | 1 | 12.1K | 7.9% | 4 | | Jun 2026 | 78.6K | 52% | 1 | 12.1K | 8% | 4 | | Jul 2026 | 79.6K | 52.4% | 1 | 12.1K | 8% | 4 | | Aug 2026 | 67.4K | 49.9% | 1 | 12.1K | 9% | 4 | | Sep 2026 | 80.9K | 53.2% | 1 | 8.1K | 5.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using PagerDuty’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PagerDuty**: Measured on the search terms “incident management pagerduty”, “pagerduty”, “pagerduty app”, “pagerduty incident management” and “pagerduty software”, summed into one figure. - **ServiceNow**: Measured on the search term “servicenow itsm”. - [PagerDuty profile](/demand/global-en/brands/pagerduty) - [ServiceNow profile](/demand/global-en/brands/servicenow) - [All incident management platforms worldwide](/demand/global-en/categories/incident-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PagerDuty or ServiceNow more popular in search? In September 2026, PagerDuty had more branded searches than ServiceNow among incident management platforms worldwide. PagerDuty had about 80,900 branded searches, while ServiceNow had 8,100. PagerDuty made up 53.2% of all incident management platform searches we track, and ServiceNow accounted for 5.3%. ## Cite this page Brandwave. "PagerDuty vs ServiceNow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pagerduty-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pagerduty-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.