--- title: "PagerDuty vs Rootly: Which is more popular by branded search?" description: "Which is more popular in search, PagerDuty or Rootly? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pagerduty-vs-rootly" publisher: "Brandwave" --- # PagerDuty vs Rootly: Which is more popular by branded search? Which is more popular in search, PagerDuty or Rootly? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PagerDuty and Rootly - **Competitive set**: Incident management platforms - **Market**: Global - **Month measured**: Aug 2026 - **PagerDuty Share of Search**: 81.3% - **Rootly Share of Search**: 10.4% ## Which is more popular in search, PagerDuty or Rootly? - In August 2026, PagerDuty had more branded searches than Rootly among incident management platforms worldwide. PagerDuty was estimated to have 67.5K branded searches compared to Rootly’s 8.6K, and held an 81.3% Share of Search versus Rootly’s 10.4%. - PagerDuty was ahead of Rootly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide moved from 78.5% to 81.3%, and its estimated monthly branded searches moved from 78.8K to 67.5K. - Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide moved from 9.1% to 10.4%, and its estimated monthly branded searches moved from 9.1K to 8.6K. ## How did search popularity change for incident management platforms worldwide in August 2026? - In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%. - In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%. ## Month by month | Month | PagerDuty estimated searches | PagerDuty Share of Search | PagerDuty rank | Rootly estimated searches | Rootly Share of Search | Rootly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 78.8K | 78.5% | 1 | 9.1K | 9.1% | 3 | | Nov 2025 | 78K | 83.6% | 1 | 8.4K | 9% | 2 | | Dec 2025 | 64.5K | 80.7% | 1 | 8.4K | 10.5% | 2 | | Jan 2026 | 63.9K | 79.8% | 1 | 9.2K | 11.4% | 2 | | Feb 2026 | 77.3K | 83% | 1 | 8.8K | 9.4% | 2 | | Mar 2026 | 78.7K | 80.6% | 1 | 10.3K | 10.6% | 2 | | Apr 2026 | 78K | 81.8% | 1 | 8.7K | 9.2% | 2 | | May 2026 | 78.8K | 83.8% | 1 | 8.4K | 8.9% | 2 | | Jun 2026 | 78.7K | 82.5% | 1 | 8.3K | 8.7% | 2 | | Jul 2026 | 79.7K | 82.7% | 1 | 8.3K | 8.6% | 2 | | Aug 2026 | 67.5K | 81.3% | 1 | 8.6K | 10.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PagerDuty’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PagerDuty**: Measured on the search terms “incident management pagerduty”, “pagerduty”, “pagerduty app”, “pagerduty com”, “pagerduty incident management” and “pagerduty software”, summed into one figure. - **Rootly**: Measured on the search terms “rootly”, “rootly app”, “rootly com” and “rootly incident management”, summed into one figure. - [PagerDuty profile](/demand/global-en/brands/pagerduty) - [Rootly profile](/demand/global-en/brands/rootly) - [All incident management platforms worldwide](/demand/global-en/categories/incident-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PagerDuty or Rootly? In August 2026, PagerDuty had more branded searches than Rootly among incident management platforms worldwide. PagerDuty was estimated to have 67.5K branded searches compared to Rootly’s 8.6K, and held an 81.3% Share of Search versus Rootly’s 10.4%. ## Cite this page Brandwave. "PagerDuty vs Rootly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/pagerduty-vs-rootly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pagerduty-vs-rootly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.