---
title: "Paddle vs Recurly: Which is searched more?"
description: "Which is more popular in search, Paddle or Recurly? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/paddle-vs-recurly"
publisher: "Brandwave"
---

# Paddle vs Recurly: Which is searched more?

Which is more popular in search, Paddle or Recurly? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paddle and Recurly
- **Competitive set**: Subscription billing software
- **Market**: Global
- **Month measured**: Sep 2026
- **Paddle Share of Search**: 1.7%
- **Recurly Share of Search**: 15.5%

## Which is more popular in search, Paddle or Recurly?

- In September 2026, Recurly had more branded searches than Paddle among subscription billing software worldwide. Recurly was estimated to have 5.4K branded searches compared to Paddle’s 590, and held a 15.5% Share of Search versus Paddle’s 1.7%.
- Recurly was ahead of Paddle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paddle’s estimated Share of Search among subscription billing software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Recurly’s estimated Share of Search among subscription billing software worldwide moved from 24.8% to 15.5%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

## How did search popularity change for subscription billing software worldwide in September 2026?

- In September 2026, Paddle gained estimated Share of Search among subscription billing software worldwide, from 1.1% to 1.7%.
- Estimated monthly branded searches for Recurly worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

## Month by month

| Month | Paddle estimated searches | Paddle Share of Search | Paddle rank | Recurly estimated searches | Recurly Share of Search | Recurly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 1.5% | 5 | 9.9K | 24.8% | 2 |
| Nov 2025 | 480 | 1.3% | 5 | 8.1K | 21.4% | 2 |
| Dec 2025 | 480 | 1.3% | 5 | 6.7K | 18.3% | 2 |
| Jan 2026 | 590 | 1.5% | 5 | 8.2K | 21.3% | 2 |
| Feb 2026 | 590 | 1.5% | 5 | 8.1K | 21.3% | 2 |
| Mar 2026 | 590 | 1.3% | 5 | 8.1K | 18.3% | 2 |
| Apr 2026 | 590 | 1.6% | 5 | 6.6K | 18.1% | 2 |
| May 2026 | 590 | 1.6% | 5 | 6.6K | 18.3% | 2 |
| Jun 2026 | 590 | 1.7% | 5 | 5.4K | 15.4% | 2 |
| Jul 2026 | 590 | 1.4% | 5 | 6.6K | 15.7% | 2 |
| Aug 2026 | 480 | 1.1% | 5 | 6.6K | 15.7% | 2 |
| Sep 2026 | 590 | 1.7% | 5 | 5.4K | 15.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Paddle’s and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paddle**: Measured on the search term “paddle billing”.
- **Recurly**: Measured on the search terms “recurly”, “recurly app” and “recurly software”, summed into one figure.

- [Paddle profile](/demand/global-en/brands/paddle)
- [Recurly profile](/demand/global-en/brands/recurly)
- [All subscription billing software worldwide](/demand/global-en/categories/subscription-billing-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paddle or Recurly?

In September 2026, Recurly had more branded searches than Paddle among subscription billing software worldwide. Recurly was estimated to have 5.4K branded searches compared to Paddle’s 590, and held a 15.5% Share of Search versus Paddle’s 1.7%.

## Cite this page

Brandwave. "Paddle vs Recurly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/paddle-vs-recurly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/paddle-vs-recurly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.