--- title: "Pact vs Reformation: Which is searched more?" description: "Is Pact or Reformation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pact-vs-reformation" publisher: "Brandwave" --- # Pact vs Reformation: Which is searched more? Is Pact or Reformation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pact and Reformation - **Competitive set**: Sustainable clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Pact Share of Search**: 3.3% - **Reformation Share of Search**: 3.1% ## Is Pact or Reformation more popular in search? - In September 2026, Pact and Reformation were level in searches among sustainable clothing brands worldwide, with an estimated 139K versus 132K branded searches, at 3.3% and 3.1% of the total. - The lead changed hands 5 times in the 12 months ending September 2026: Pact took it in November 2025, Reformation took it in January 2026, Pact took it in April 2026, Reformation took it in May 2026, Pact took it in September 2026. - Across the 12 months ending September 2026, Pact’s share of searches among sustainable clothing brands worldwide moved from 2.1% to 3.3%, and its estimated monthly branded searches moved from 117K to 139K. - Across the 12 months ending September 2026, Reformation’s share of searches among sustainable clothing brands worldwide moved from 2.1% to 3.1%, and its estimated monthly branded searches moved from 118K to 132K. ## Top sustainable clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pact appeared in all four answers. Reformation was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pact was listed before Reformation in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pact | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Patagonia | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Quince | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Kotn | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | EILEEN FISHER | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reformation | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Outerknown | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Girlfriend Collective | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Everlane | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | tentree | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Armedangels | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Organic Basics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Christy Dawn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sustainable clothing brands - Asked ChatGPT "Which sustainable clothing brands should I buy from?": 1. Patagonia, 2. Pact, 3. EILEEN FISHER, 4. Kotn, 5. Reformation, 6. tentree - Asked ChatGPT "What are the best sustainable clothing brands?": 1. Patagonia, 2. Pact, 3. Kotn, 4. EILEEN FISHER, 5. Reformation, 6. Girlfriend Collective, 7. Outerknown - Asked ChatGPT "Where can I buy affordable sustainable clothing?": 1. Quince, 2. Pact, 3. Kotn, 4. Everlane - Searched Google, AI Overview "sustainable clothing brands": 1. Pact, 2. Quince, 3. Patagonia, 4. Outerknown, 5. Reformation Not named in any answer: Armedangels, Organic Basics and Christy Dawn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sustainable clothing brands worldwide in September 2026? - In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches. - In September 2026, Reformation lost share of searches among sustainable clothing brands worldwide, from 4.5% to 3.1%. - In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%. ## Month by month | Month | Pact estimated searches | Pact Share of Search | Pact rank | Reformation estimated searches | Reformation Share of Search | Reformation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 117K | 2.1% | 7 | 118K | 2.1% | 6 | | Nov 2025 | 177K | 2.6% | 4 | 137K | 2% | 7 | | Dec 2025 | 118K | 2.1% | 7 | 118K | 2.1% | 8 | | Jan 2026 | 95.9K | 1.7% | 7 | 137K | 2.5% | 5 | | Feb 2026 | 117K | 2.5% | 7 | 137K | 2.9% | 4 | | Mar 2026 | 172K | 3.4% | 5 | 192K | 3.8% | 4 | | Apr 2026 | 254K | 5.7% | 4 | 192K | 4.3% | 5 | | May 2026 | 208K | 4.3% | 5 | 228K | 4.7% | 4 | | Jun 2026 | 170K | 4% | 5 | 187K | 4.4% | 4 | | Jul 2026 | 169K | 4% | 5 | 187K | 4.4% | 4 | | Aug 2026 | 169K | 3.9% | 5 | 192K | 4.5% | 4 | | Sep 2026 | 139K | 3.3% | 6 | 132K | 3.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Pact’s and Reformation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pact**: Measured on the search terms “pact clothing” and “pact organic”, summed into one figure. - **Reformation**: Measured on the search terms “reformation clothing” and “reformation dress”, summed into one figure. - [Pact profile](/demand/global-en/brands/pact) - [Reformation profile](/demand/global-en/brands/reformation) - [All sustainable clothing brands worldwide](/demand/global-en/categories/sustainable-clothing-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pact or Reformation more popular in search? In September 2026, Pact and Reformation were level in searches among sustainable clothing brands worldwide, with an estimated 139K versus 132K branded searches, at 3.3% and 3.1% of the total. ## Cite this page Brandwave. "Pact vs Reformation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pact-vs-reformation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pact-vs-reformation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.