--- title: "Pact vs Patagonia: Which is searched more?" description: "Is Pact or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pact-vs-patagonia" publisher: "Brandwave" --- # Pact vs Patagonia: Which is searched more? Is Pact or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pact and Patagonia - **Competitive set**: Sustainable clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Pact Share of Search**: 3.3% - **Patagonia Share of Search**: 64% ## Is Pact or Patagonia more popular in search? - In September 2026, Patagonia had more branded searches than Pact among sustainable clothing brands worldwide. Patagonia had about 2.7 million branded searches, while Pact had 139,000. Patagonia made up 64% of all sustainable clothing brand searches we track, and Pact accounted for 3.3%. - Patagonia was ahead of Pact in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pact’s share of searches among sustainable clothing brands worldwide moved from 2.1% to 3.3%, and its estimated monthly branded searches moved from 117K to 139K. - Across the 12 months ending September 2026, Patagonia’s share of searches among sustainable clothing brands worldwide moved from 72.5% to 64%, and its estimated monthly branded searches moved from 4.1M to 2.7M. ## Top sustainable clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pact appeared in all four answers. Patagonia was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pact and Patagonia were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pact | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Patagonia | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Quince | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Kotn | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | EILEEN FISHER | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reformation | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Outerknown | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Girlfriend Collective | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Everlane | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | tentree | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Armedangels | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Organic Basics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Christy Dawn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sustainable clothing brands - Asked ChatGPT "Which sustainable clothing brands should I buy from?": 1. Patagonia, 2. Pact, 3. EILEEN FISHER, 4. Kotn, 5. Reformation, 6. tentree - Asked ChatGPT "What are the best sustainable clothing brands?": 1. Patagonia, 2. Pact, 3. Kotn, 4. EILEEN FISHER, 5. Reformation, 6. Girlfriend Collective, 7. Outerknown - Asked ChatGPT "Where can I buy affordable sustainable clothing?": 1. Quince, 2. Pact, 3. Kotn, 4. Everlane - Searched Google, AI Overview "sustainable clothing brands": 1. Pact, 2. Quince, 3. Patagonia, 4. Outerknown, 5. Reformation Not named in any answer: Armedangels, Organic Basics and Christy Dawn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sustainable clothing brands worldwide in September 2026? - In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches. - In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%. - Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. ## Month by month | Month | Pact estimated searches | Pact Share of Search | Pact rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 117K | 2.1% | 7 | 4.1M | 72.5% | 1 | | Nov 2025 | 177K | 2.6% | 4 | 5M | 72.7% | 1 | | Dec 2025 | 118K | 2.1% | 7 | 4.1M | 72% | 1 | | Jan 2026 | 95.9K | 1.7% | 7 | 4.1M | 73.2% | 1 | | Feb 2026 | 117K | 2.5% | 7 | 3.4M | 71.5% | 1 | | Mar 2026 | 172K | 3.4% | 5 | 3.4M | 66.4% | 1 | | Apr 2026 | 254K | 5.7% | 4 | 2.7M | 61.6% | 1 | | May 2026 | 208K | 4.3% | 5 | 2.7M | 56.9% | 1 | | Jun 2026 | 170K | 4% | 5 | 2.7M | 64.4% | 1 | | Jul 2026 | 169K | 4% | 5 | 2.7M | 65.1% | 1 | | Aug 2026 | 169K | 3.9% | 5 | 2.7M | 63.7% | 1 | | Sep 2026 | 139K | 3.3% | 6 | 2.7M | 64% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pact’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pact**: Measured on the search terms “pact clothing” and “pact organic”, summed into one figure. - **Patagonia**: Measured on the search term “patagonia”. - [Pact profile](/demand/global-en/brands/pact) - [Patagonia profile](/demand/global-en/brands/patagonia) - [All sustainable clothing brands worldwide](/demand/global-en/categories/sustainable-clothing-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pact or Patagonia more popular in search? In September 2026, Patagonia had more branded searches than Pact among sustainable clothing brands worldwide. Patagonia had about 2.7 million branded searches, while Pact had 139,000. Patagonia made up 64% of all sustainable clothing brand searches we track, and Pact accounted for 3.3%. ## Cite this page Brandwave. "Pact vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pact-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pact-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.