--- title: "Pabau vs Vagaro: Which is more popular?" description: "Is Pabau or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Med spa software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pabau-vs-vagaro" publisher: "Brandwave" --- # Pabau vs Vagaro: Which is more popular? Is Pabau or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Med spa software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pabau and Vagaro - **Competitive set**: Med spa software - **Market**: Global - **Month measured**: Oct 2026 - **Pabau Share of Search**: 2.8% - **Vagaro Share of Search**: 69.3% ## Is Pabau or Vagaro more popular in search? - In October 2026, Vagaro had more branded searches than Pabau among med spa software worldwide. Vagaro had about 165,000 branded searches, while Pabau had 6,600. Vagaro made up 69.3% of all med spa software searches we track, and Pabau accounted for 2.8%. - Vagaro was ahead of Pabau in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pabau’s share of searches among med spa software worldwide moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide moved from 67.4% to 69.3%, and its estimated monthly branded searches held steady at 165K. ## Top med spa software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pabau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pabau was listed before Vagaro in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PatientNow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aesthetic Record | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Boulevard | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pabau | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Zenoti | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Vagaro | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mangomint | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | AestheticsPro | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about med spa software - Asked ChatGPT "Which med spa software should I use?": 1. Aesthetic Record, 2. Boulevard, 3. Pabau, 4. PatientNow, 5. Vagaro, 6. Zenoti - Asked ChatGPT "What are the best med spa software options?": 1. Aesthetic Record, 2. Boulevard, 3. PatientNow, 4. Mangomint, 5. Zenoti, 6. Pabau, 7. AestheticsPro, 8. Vagaro - Asked ChatGPT "What's the best med spa software for booking and charting?": 1. PatientNow, 2. Aesthetic Record, 3. Mangomint, 4. Boulevard, 5. Zenoti - Searched Google, AI Overview "med spa software": 1. Pabau, 2. Zenoti, 3. PatientNow, 4. AestheticsPro, 5. Boulevard, 6. Vagaro, 7. Mangomint - Searched Google, AI Overview "med spa emr": 1. PatientNow, 2. Vagaro, 3. Boulevard, 4. Aesthetic Record, 5. Zenoti Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for med spa software worldwide in October 2026? - In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%. ## How has branded search for Pabau and Vagaro changed worldwide over the last 12 months? | Month | Pabau estimated searches | Pabau Share of Search | Pabau rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 2.7% | 5 | 165K | 67.4% | 1 | | Dec 2025 | 5.4K | 2.2% | 5 | 165K | 67.9% | 1 | | Jan 2026 | 6.6K | 2.3% | 5 | 201K | 70.6% | 1 | | Feb 2026 | 6.6K | 2.7% | 5 | 165K | 66.5% | 1 | | Mar 2026 | 6.6K | 2.3% | 5 | 201K | 70.6% | 1 | | Apr 2026 | 8.1K | 2.8% | 5 | 201K | 70.4% | 1 | | May 2026 | 6.6K | 2.4% | 5 | 201K | 72.4% | 1 | | Jun 2026 | 8.1K | 2.9% | 5 | 201K | 71.2% | 1 | | Jul 2026 | 6.6K | 2.4% | 5 | 201K | 71.7% | 1 | | Aug 2026 | 5.4K | 1.9% | 5 | 201K | 70.3% | 1 | | Sep 2026 | 6.6K | 2.7% | 5 | 165K | 67.5% | 1 | | Oct 2026 | 6.6K | 2.8% | 5 | 165K | 69.3% | 1 | ## How are Pabau’s and Vagaro’s branded searches counted? Brandwave collects information about searches that people make online using Pabau’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pabau**: Measured on the search term “pabau”. - **Vagaro**: Measured on the search term “vagaro”. - [Pabau profile](/demand/global-en/brands/pabau) - [Vagaro profile](/demand/global-en/brands/vagaro) - [All med spa software worldwide](/demand/global-en/categories/med-spa-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pabau or Vagaro more popular in search? In October 2026, Vagaro had more branded searches than Pabau among med spa software worldwide. Vagaro had about 165,000 branded searches, while Pabau had 6,600. Vagaro made up 69.3% of all med spa software searches we track, and Pabau accounted for 2.8%. ## Cite this page Brandwave. "Pabau vs Vagaro: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/pabau-vs-vagaro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pabau-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.