--- title: "Pabau vs PatientNow: Which is searched more?" description: "Is Pabau or PatientNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Med spa software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/pabau-vs-patientnow" publisher: "Brandwave" --- # Pabau vs PatientNow: Which is searched more? Is Pabau or PatientNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Med spa software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pabau and PatientNow - **Competitive set**: Med spa software - **Market**: Global - **Month measured**: Sep 2026 - **Pabau Share of Search**: 8.3% - **PatientNow Share of Search**: 5.5% ## Is Pabau or PatientNow more popular in search? - In September 2026, Pabau had more branded searches than PatientNow among med spa software worldwide. Pabau had about 6,600 branded searches, while PatientNow had 4,400. Pabau made up 8.3% of all med spa software searches we track, and PatientNow accounted for 5.5%. - Pabau was ahead of PatientNow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide moved from 7.7% to 8.3%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, PatientNow’s share of searches among med spa software worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top med spa software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PatientNow appeared in all five answers. Pabau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PatientNow was listed before Pabau in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PatientNow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aesthetic Record | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Boulevard | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Zenoti | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Pabau | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mangomint | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | AestheticsPro | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about med spa software - Asked ChatGPT "Which med spa software should I use?": 1. Aesthetic Record, 2. Boulevard, 3. Pabau, 4. PatientNow, 5. Zenoti - Asked ChatGPT "What are the best med spa software options?": 1. Aesthetic Record, 2. Boulevard, 3. PatientNow, 4. Mangomint, 5. Zenoti, 6. Pabau, 7. AestheticsPro - Asked ChatGPT "What's the best med spa software for booking and charting?": 1. PatientNow, 2. Aesthetic Record, 3. Mangomint, 4. Boulevard, 5. Zenoti - Searched Google, AI Overview "med spa software": 1. Pabau, 2. Zenoti, 3. PatientNow, 4. AestheticsPro, 5. Boulevard, 6. Mangomint - Searched Google, AI Overview "med spa emr": 1. PatientNow, 2. Boulevard, 3. Aesthetic Record, 4. Zenoti Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for med spa software worldwide in September 2026? - In September 2026, Pabau gained share of searches among med spa software worldwide, from 6.4% to 8.3%. - In September 2026, PatientNow gained share of searches among med spa software worldwide, from 4.2% to 5.5%. ## Month by month | Month | Pabau estimated searches | Pabau Share of Search | Pabau rank | PatientNow estimated searches | PatientNow Share of Search | PatientNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 7.7% | 4 | 5.4K | 6.3% | 5 | | Nov 2025 | 6.6K | 8.3% | 4 | 4.4K | 5.5% | 5 | | Dec 2025 | 5.4K | 6.9% | 4 | 3.6K | 4.6% | 5 | | Jan 2026 | 6.6K | 7.9% | 4 | 4.4K | 5.2% | 5 | | Feb 2026 | 6.6K | 7.9% | 4 | 4.4K | 5.3% | 5 | | Mar 2026 | 6.6K | 7.9% | 4 | 4.4K | 5.3% | 5 | | Apr 2026 | 8.1K | 9.6% | 4 | 4.4K | 5.2% | 5 | | May 2026 | 6.6K | 8.6% | 4 | 4.4K | 5.8% | 5 | | Jun 2026 | 8.1K | 10% | 4 | 4.4K | 5.4% | 5 | | Jul 2026 | 6.6K | 8.3% | 4 | 4.4K | 5.5% | 5 | | Aug 2026 | 5.4K | 6.4% | 4 | 3.6K | 4.2% | 5 | | Sep 2026 | 6.6K | 8.3% | 4 | 4.4K | 5.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Pabau’s and PatientNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pabau**: Measured on the search term “pabau”. - **PatientNow**: Measured on the search term “patientnow”. - [Pabau profile](/demand/global-en/brands/pabau) - [PatientNow profile](/demand/global-en/brands/patientnow) - [All med spa software worldwide](/demand/global-en/categories/med-spa-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pabau or PatientNow more popular in search? In September 2026, Pabau had more branded searches than PatientNow among med spa software worldwide. Pabau had about 6,600 branded searches, while PatientNow had 4,400. Pabau made up 8.3% of all med spa software searches we track, and PatientNow accounted for 5.5%. ## Cite this page Brandwave. "Pabau vs PatientNow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/pabau-vs-patientnow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/pabau-vs-patientnow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.