---
title: "Oxo vs Yamazaki: Which is searched more?"
description: "Which is more popular in search, Oxo or Yamazaki? Compare estimated monthly branded-search demand and Share of Search inside the Soap dispenser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oxo-vs-yamazaki"
publisher: "Brandwave"
---

# Oxo vs Yamazaki: Which is searched more?

Which is more popular in search, Oxo or Yamazaki? Compare estimated monthly branded-search demand and Share of Search inside the Soap dispenser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oxo and Yamazaki
- **Competitive set**: Soap dispenser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oxo Share of Search**: 0.03%
- **Yamazaki Share of Search**: 15.9%

## Which is more popular in search, Oxo or Yamazaki?

- In August 2026, Yamazaki had more branded searches than Oxo among soap dispenser brands worldwide. Yamazaki was estimated to have 135K branded searches compared to Oxo’s 260, and held a 15.9% Share of Search versus Oxo’s 0.03%.
- Yamazaki was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soap dispenser brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among soap dispenser brands worldwide moved from 15.8% to 15.9%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for soap dispenser brands worldwide in August 2026?

- In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.
- In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.
- In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.

## Month by month

| Month | Oxo estimated searches | Oxo Share of Search | Oxo rank | Yamazaki estimated searches | Yamazaki Share of Search | Yamazaki rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.03% | 6 | 135K | 15.8% | 4 |
| Nov 2025 | 320 | 0.03% | 6 | 165K | 17.9% | 4 |
| Dec 2025 | 320 | 0.04% | 6 | 165K | 18.2% | 3 |
| Jan 2026 | 590 | 0.06% | 6 | 135K | 14.1% | 4 |
| Feb 2026 | 260 | 0.03% | 6 | 135K | 17.6% | 4 |
| Mar 2026 | 260 | 0.03% | 6 | 135K | 16.2% | 4 |
| Apr 2026 | 260 | 0.03% | 6 | 165K | 19.1% | 2 |
| May 2026 | 320 | 0.02% | 6 | 135K | 6.4% | 3 |
| Jun 2026 | 260 | 0.04% | 6 | 135K | 18.5% | 3 |
| Jul 2026 | 260 | 0.04% | 6 | 135K | 18.8% | 2 |
| Aug 2026 | 260 | 0.03% | 6 | 135K | 15.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oxo’s and Yamazaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oxo**: Measured on the search term “oxo soup”.
- **Yamazaki**: Measured on the search term “yamazaki”.

- [Oxo profile](/demand/global-en/brands/oxo)
- [Yamazaki profile](/demand/global-en/brands/yamazaki)
- [All soap dispenser brands worldwide](/demand/global-en/categories/soap-dispenser-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oxo or Yamazaki?

In August 2026, Yamazaki had more branded searches than Oxo among soap dispenser brands worldwide. Yamazaki was estimated to have 135K branded searches compared to Oxo’s 260, and held a 15.9% Share of Search versus Oxo’s 0.03%.

## Cite this page

Brandwave. "Oxo vs Yamazaki: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oxo-vs-yamazaki

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oxo-vs-yamazaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.