--- title: "OXO vs Tramontina: Which is searched more?" description: "Is OXO or Tramontina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ceramic cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/oxo-vs-tramontina" publisher: "Brandwave" --- # OXO vs Tramontina: Which is searched more? Is OXO or Tramontina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ceramic cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and Tramontina - **Competitive set**: Ceramic cookware brands - **Market**: Global - **Month measured**: Sep 2026 - **OXO Share of Search**: 9.1% - **Tramontina Share of Search**: 24.9% ## Is OXO or Tramontina more popular in search? - In September 2026, Tramontina had more branded searches than OXO among ceramic cookware brands worldwide. Tramontina had about 301,000 branded searches, while OXO had 110,000. Tramontina made up 24.9% of all ceramic cookware brand searches we track, and OXO accounted for 9.1%. - Tramontina was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among ceramic cookware brands worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Tramontina’s share of searches among ceramic cookware brands worldwide moved from 23.2% to 24.9%, and its estimated monthly branded searches held steady at 301K. ## Top ceramic cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tramontina did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GreenPan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caraway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ceramic cookware brands - Asked ChatGPT "Which ceramic cookware brand should I buy?": 1. GreenPan, 2. Caraway, 3. Tefal - Asked ChatGPT "What are the best ceramic cookware brands?": 1. GreenPan, 2. Caraway, 3. OXO, 4. Tefal - Asked ChatGPT "What's the best ceramic cookware brand for everyday cooking?": 1. GreenPan, 2. Caraway, 3. OXO - Searched Google, AI Overview "best ceramic cookware": 1. GreenPan, 2. Caraway, 3. OXO - Searched Google, AI Overview "non toxic cookware": 1. Caraway, 2. GreenPan Not named in any answer: Tramontina and Cuisinart. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ceramic cookware brands worldwide in September 2026? - In September 2026, Tramontina lost share of searches among ceramic cookware brands worldwide, from 25.9% to 24.9%. - Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | Tramontina estimated searches | Tramontina Share of Search | Tramontina rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 10.4% | 4 | 301K | 23.2% | 2 | | Nov 2025 | 165K | 8.6% | 5 | 368K | 19.2% | 2 | | Dec 2025 | 135K | 8.3% | 5 | 301K | 18.4% | 3 | | Jan 2026 | 135K | 9% | 4 | 301K | 20% | 2 | | Feb 2026 | 110K | 9.4% | 4 | 246K | 21.1% | 2 | | Mar 2026 | 110K | 8.8% | 4 | 301K | 23.9% | 2 | | Apr 2026 | 110K | 10% | 4 | 301K | 27.3% | 2 | | May 2026 | 110K | 8.8% | 4 | 301K | 24.2% | 2 | | Jun 2026 | 110K | 10.1% | 4 | 301K | 27.5% | 2 | | Jul 2026 | 110K | 10.3% | 4 | 301K | 28.3% | 2 | | Aug 2026 | 110K | 9.5% | 4 | 301K | 25.9% | 2 | | Sep 2026 | 110K | 9.1% | 4 | 301K | 24.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo”. - **Tramontina**: Measured on the search term “tramontina”. - [OXO profile](/demand/global-en/brands/oxo) - [Tramontina profile](/demand/global-en/brands/tramontina) - [All ceramic cookware brands worldwide](/demand/global-en/categories/ceramic-cookware-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or Tramontina more popular in search? In September 2026, Tramontina had more branded searches than OXO among ceramic cookware brands worldwide. Tramontina had about 301,000 branded searches, while OXO had 110,000. Tramontina made up 24.9% of all ceramic cookware brand searches we track, and OXO accounted for 9.1%. ## Cite this page Brandwave. "OXO vs Tramontina: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oxo-vs-tramontina This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oxo-vs-tramontina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.