---
title: "Oxo vs Shun: Which is searched more?"
description: "Which is more popular in search, Oxo or Shun? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oxo-vs-shun-knives"
publisher: "Brandwave"
---

# Oxo vs Shun: Which is searched more?

Which is more popular in search, Oxo or Shun? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oxo and Shun
- **Competitive set**: Poultry shears brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Oxo Share of Search**: 13.7%
- **Shun Share of Search**: 2.6%

## Which is more popular in search, Oxo or Shun?

- In September 2026, Oxo had more branded searches than Shun among poultry shears brands worldwide. Oxo was estimated to have 120K branded searches compared to Shun’s 22.7K, and held a 13.7% Share of Search versus Shun’s 2.6%.
- Oxo was ahead of Shun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among poultry shears brands worldwide moved from 14% to 13.7%, and its estimated monthly branded searches moved from 145K to 120K.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide moved from 3.4% to 2.6%, and its estimated monthly branded searches moved from 35.5K to 22.7K.

## How did search popularity change for poultry shears brands worldwide in September 2026?

- In September 2026, Shun lost estimated Share of Search among poultry shears brands worldwide, from 3.2% to 2.6%.
- Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.

## Month by month

| Month | Oxo estimated searches | Oxo Share of Search | Oxo rank | Shun estimated searches | Shun Share of Search | Shun rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 145K | 14% | 3 | 35.5K | 3.4% | 5 |
| Nov 2025 | 183K | 14.6% | 3 | 62.9K | 5% | 5 |
| Dec 2025 | 147K | 10.8% | 3 | 79.4K | 5.8% | 5 |
| Jan 2026 | 148K | 14.6% | 3 | 43.4K | 4.3% | 5 |
| Feb 2026 | 120K | 14.7% | 3 | 29K | 3.5% | 5 |
| Mar 2026 | 118K | 13.1% | 3 | 33.7K | 3.7% | 5 |
| Apr 2026 | 120K | 14.8% | 3 | 24.1K | 3% | 5 |
| May 2026 | 118K | 13.3% | 3 | 24.6K | 2.8% | 5 |
| Jun 2026 | 117K | 13.8% | 3 | 31.5K | 3.7% | 5 |
| Jul 2026 | 118K | 14.2% | 3 | 22.9K | 2.7% | 5 |
| Aug 2026 | 120K | 14.1% | 3 | 27.6K | 3.2% | 5 |
| Sep 2026 | 120K | 13.7% | 3 | 22.7K | 2.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Oxo’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oxo**: Measured on the search terms “oxo”, “oxo cubes” and “oxo soup”, summed into one figure.
- **Shun**: Measured on the search terms “kitchen knives shun” and “shun knives”, summed into one figure.

- [Oxo profile](/demand/global-en/brands/oxo)
- [Shun profile](/demand/global-en/brands/shun-knives)
- [All poultry shears brands worldwide](/demand/global-en/categories/poultry-shears-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oxo or Shun?

In September 2026, Oxo had more branded searches than Shun among poultry shears brands worldwide. Oxo was estimated to have 120K branded searches compared to Shun’s 22.7K, and held a 13.7% Share of Search versus Shun’s 2.6%.

## Cite this page

Brandwave. "Oxo vs Shun: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oxo-vs-shun-knives

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oxo-vs-shun-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.