---
title: "Oxo vs Salter: Which is searched more?"
description: "Which is more popular in search, Oxo or Salter? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oxo-vs-salter"
publisher: "Brandwave"
---

# Oxo vs Salter: Which is searched more?

Which is more popular in search, Oxo or Salter? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oxo and Salter
- **Competitive set**: Kitchen scale brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oxo Share of Search**: 0.02%
- **Salter Share of Search**: 1.6%

## Which is more popular in search, Oxo or Salter?

- In August 2026, Salter had more branded searches than Oxo among kitchen scale brands worldwide. Salter was estimated to have 27.1K branded searches compared to Oxo’s 260, and held a 1.6% Share of Search versus Oxo’s 0.02%.
- Salter was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among kitchen scale brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Salter’s estimated Share of Search among kitchen scale brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for kitchen scale brands worldwide in August 2026?

Neither Oxo nor Salter moved beyond provider rounding among kitchen scale brands in Aug 2026.

## Month by month

| Month | Oxo estimated searches | Oxo Share of Search | Oxo rank | Salter estimated searches | Salter Share of Search | Salter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.01% | 5 | 27.1K | 1.3% | 3 |
| Nov 2025 | 320 | <0.01% | 5 | 27.1K | 0.84% | 3 |
| Dec 2025 | 320 | <0.01% | 5 | 27.1K | 0.84% | 3 |
| Jan 2026 | 590 | 0.03% | 5 | 27.1K | 1.2% | 3 |
| Feb 2026 | 260 | 0.01% | 5 | 27.1K | 1.5% | 3 |
| Mar 2026 | 260 | 0.01% | 5 | 27.1K | 1.5% | 3 |
| Apr 2026 | 260 | 0.01% | 5 | 27.1K | 1.5% | 3 |
| May 2026 | 320 | 0.02% | 5 | 27.1K | 1.7% | 3 |
| Jun 2026 | 260 | 0.02% | 5 | 22.2K | 1.4% | 3 |
| Jul 2026 | 260 | 0.02% | 5 | 22.2K | 1.3% | 3 |
| Aug 2026 | 260 | 0.02% | 5 | 27.1K | 1.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oxo’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oxo**: Measured on the search term “oxo soup”.
- **Salter**: Measured on the search term “salter”.

- [Oxo profile](/demand/global-en/brands/oxo)
- [Salter profile](/demand/global-en/brands/salter)
- [All kitchen scale brands worldwide](/demand/global-en/categories/kitchen-scale-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oxo or Salter?

In August 2026, Salter had more branded searches than Oxo among kitchen scale brands worldwide. Salter was estimated to have 27.1K branded searches compared to Oxo’s 260, and held a 1.6% Share of Search versus Oxo’s 0.02%.

## Cite this page

Brandwave. "Oxo vs Salter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oxo-vs-salter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oxo-vs-salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.