--- title: "Owala vs S'well: Which is searched more?" description: "Is Owala or S'well more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/owala-vs-swell-bottle" publisher: "Brandwave" --- # Owala vs S'well: Which is searched more? Is Owala or S'well more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Owala and S'well - **Competitive set**: Water bottle brands - **Market**: Global - **Month measured**: Sep 2026 - **Owala Share of Search**: 1.3% - **S'well Share of Search**: 1.3% ## Is Owala or S'well more popular in search? - In September 2026, Owala and S'well were level in searches among water bottle brands worldwide, with an estimated 9.9K branded searches each, at 1.3% of the total each. - Owala was ahead of S'well in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands worldwide moved from 0.48% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 9.9K. - Across the 12 months ending September 2026, S'well’s share of searches among water bottle brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top water bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. S'well was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Owala was listed before S'well in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Nalgene | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | S'well | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Klean Kanteen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water bottle brands - Asked ChatGPT "Which water bottle brand should I buy?": 1. Owala, 2. Hydro Flask, 3. YETI, 4. Nalgene - Asked ChatGPT "What are the best water bottle brands?": 1. Owala, 2. Hydro Flask, 3. YETI, 4. Nalgene, 5. Klean Kanteen - Asked ChatGPT "What's the best water bottle brand for daily hydration?": 1. Owala, 2. Hydro Flask, 3. YETI, 4. Nalgene - Searched Google, AI Overview "water bottle brands": 1. Hydro Flask, 2. Nalgene, 3. Owala, 4. S'well - Searched Google, AI Overview "best water bottle": 1. Hydro Flask, 2. YETI, 3. Owala, 4. Nalgene Not named in any answer: Chilly's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for water bottle brands worldwide in September 2026? - In September 2026, Owala rose from 6th to 5th among water bottle brands worldwide. - In September 2026, S'well fell from 5th to 6th among water bottle brands worldwide. ## Month by month | Month | Owala estimated searches | Owala Share of Search | Owala rank | S'well estimated searches | S'well Share of Search | S'well rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.48% | 6 | 12.1K | 1.3% | 5 | | Nov 2025 | 6.6K | 0.63% | 6 | 12.1K | 1.2% | 5 | | Dec 2025 | 6.6K | 0.63% | 6 | 14.8K | 1.4% | 5 | | Jan 2026 | 4.4K | 0.47% | 6 | 12.1K | 1.3% | 5 | | Feb 2026 | 4.4K | 0.59% | 6 | 12.1K | 1.6% | 5 | | Mar 2026 | 5.4K | 0.69% | 6 | 14.8K | 1.9% | 5 | | Apr 2026 | 5.4K | 0.69% | 6 | 12.1K | 1.5% | 5 | | May 2026 | 8.1K | 0.99% | 6 | 12.1K | 1.5% | 5 | | Jun 2026 | 6.6K | 0.83% | 6 | 12.1K | 1.5% | 5 | | Jul 2026 | 9.9K | 1.1% | 6 | 12.1K | 1.3% | 5 | | Aug 2026 | 9.9K | 0.93% | 6 | 12.1K | 1.1% | 5 | | Sep 2026 | 9.9K | 1.3% | 5 | 9.9K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Owala’s and S'well’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Owala**: Measured on the search term “freesip”. - **S'well**: Measured on the search term “s well”. - [Owala profile](/demand/global-en/brands/owala) - [S'well profile](/demand/global-en/brands/swell-bottle) - [All water bottle brands worldwide](/demand/global-en/categories/water-bottle-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Owala or S'well more popular in search? In September 2026, Owala and S'well were level in searches among water bottle brands worldwide, with an estimated 9.9K branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "Owala vs S'well: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/owala-vs-swell-bottle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/owala-vs-swell-bottle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.