---
title: "Owala vs Stanley: Which is more popular by branded search?"
description: "Which is more popular in search, Owala or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Insulated drinkware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/owala-vs-stanley"
publisher: "Brandwave"
---

# Owala vs Stanley: Which is more popular by branded search?

Which is more popular in search, Owala or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Insulated drinkware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Owala and Stanley
- **Competitive set**: Insulated drinkware brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Owala Share of Search**: 70.7%
- **Stanley Share of Search**: 12%

## Which is more popular in search, Owala or Stanley?

- In August 2026, Owala had more branded searches than Stanley among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to Stanley’s 907K, and held a 70.7% Share of Search versus Stanley’s 12%.
- Owala was ahead of Stanley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide moved from 67.1% to 70.7%, and its estimated monthly branded searches moved from 3.3M to 5.4M.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide moved from 10.8% to 12%, and its estimated monthly branded searches moved from 536K to 907K.

## How did search popularity change for insulated drinkware brands worldwide in August 2026?

- In August 2026, Stanley gained estimated Share of Search among insulated drinkware brands worldwide, from 10.7% to 12%.
- Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.

## Month by month

| Month | Owala estimated searches | Owala Share of Search | Owala rank | Stanley estimated searches | Stanley Share of Search | Stanley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3M | 67.1% | 1 | 536K | 10.8% | 3 |
| Nov 2025 | 5.2M | 72.5% | 1 | 589K | 8.2% | 3 |
| Dec 2025 | 4.6M | 67.6% | 1 | 625K | 9.1% | 4 |
| Jan 2026 | 3.5M | 68.3% | 1 | 502K | 9.7% | 3 |
| Feb 2026 | 3.3M | 69.7% | 1 | 455K | 9.6% | 3 |
| Mar 2026 | 3.5M | 71.6% | 1 | 473K | 9.6% | 2 |
| Apr 2026 | 3.4M | 69.2% | 1 | 511K | 10.5% | 2 |
| May 2026 | 3.4M | 67.8% | 1 | 549K | 11.1% | 2 |
| Jun 2026 | 3.4M | 67.1% | 1 | 624K | 12.3% | 2 |
| Jul 2026 | 4.4M | 70.7% | 1 | 669K | 10.7% | 2 |
| Aug 2026 | 5.4M | 70.7% | 1 | 907K | 12% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Owala’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Owala**: Measured on the search terms “freesip”, “owala”, “owala bottle”, “owala freesip”, “owala life com”, “owala tumbler”, “owala water bottle”, “owalalife com” and “water bottle owala”, summed into one figure.
- **Stanley**: Measured on the search terms “stanley iceflow”, “stanley quencher”, “stanley tumbler”, “stanley water bottle” and “stanley1913 com”, summed into one figure.

- [Owala profile](/demand/global-en/brands/owala)
- [Stanley profile](/demand/global-en/brands/stanley)
- [All insulated drinkware brands worldwide](/demand/global-en/categories/insulated-drinkware-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Owala or Stanley?

In August 2026, Owala had more branded searches than Stanley among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to Stanley’s 907K, and held a 70.7% Share of Search versus Stanley’s 12%.

## Cite this page

Brandwave. "Owala vs Stanley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/owala-vs-stanley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/owala-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.