---
title: "Ovia vs Stardust: Which is more popular by branded search?"
description: "Which is more popular in search, Ovia or Stardust? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ovia-vs-stardust"
publisher: "Brandwave"
---

# Ovia vs Stardust: Which is more popular by branded search?

Which is more popular in search, Ovia or Stardust? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ovia and Stardust
- **Competitive set**: Period and cycle tracking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Ovia Share of Search**: 0.69%
- **Stardust Share of Search**: 4.9%

## Which is more popular in search, Ovia or Stardust?

- In August 2026, Stardust had more branded searches than Ovia among period and cycle tracking apps worldwide. Stardust was estimated to have 10.5K branded searches compared to Ovia’s 1.5K, and held a 4.9% Share of Search versus Ovia’s 0.69%.
- Stardust was ahead of Ovia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ovia’s estimated Share of Search among period and cycle tracking apps worldwide moved from 1% to 0.69%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
- Across the 11 months ending August 2026, Stardust’s estimated Share of Search among period and cycle tracking apps worldwide moved from 4.7% to 4.9%, and its estimated monthly branded searches moved from 8.5K to 10.5K.

## How did search popularity change for period and cycle tracking apps worldwide in August 2026?

- Estimated monthly branded searches for Stardust worldwide rose 23.5% over 11 measured months, from 8.5K to 10.5K in August 2026.
- Estimated monthly branded searches for Ovia worldwide fell 19.1% over 11 measured months, from 1.8K to 1.5K in August 2026.

## Month by month

| Month | Ovia estimated searches | Ovia Share of Search | Ovia rank | Stardust estimated searches | Stardust Share of Search | Stardust rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 1% | 5 | 8.5K | 4.7% | 4 |
| Nov 2025 | 1.5K | 0.9% | 5 | 8.5K | 5% | 4 |
| Dec 2025 | 1.5K | 0.8% | 6 | 7K | 3.8% | 4 |
| Jan 2026 | 2K | 0.84% | 5 | 8.5K | 3.6% | 4 |
| Feb 2026 | 1.5K | 0.78% | 5 | 7.3K | 3.8% | 4 |
| Mar 2026 | 1.6K | 0.73% | 6 | 9K | 4.2% | 4 |
| Apr 2026 | 1.5K | 0.77% | 6 | 8.5K | 4.3% | 4 |
| May 2026 | 1.5K | 0.69% | 6 | 8.2K | 3.8% | 4 |
| Jun 2026 | 1.6K | 0.68% | 6 | 10K | 4.3% | 4 |
| Jul 2026 | 1.6K | 0.63% | 6 | 12.3K | 5% | 4 |
| Aug 2026 | 1.5K | 0.69% | 6 | 10.5K | 4.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ovia’s and Stardust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ovia**: Measured on the search terms “ovia app”, “ovia fertility” and “ovia period tracker”, summed into one figure.
- **Stardust**: Measured on the search terms “stardust app” and “stardust period tracker”, summed into one figure.

- [Ovia profile](/demand/global-en/brands/ovia)
- [Stardust profile](/demand/global-en/brands/stardust)
- [All period and cycle tracking apps worldwide](/demand/global-en/categories/period-and-cycle-tracking-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ovia or Stardust?

In August 2026, Stardust had more branded searches than Ovia among period and cycle tracking apps worldwide. Stardust was estimated to have 10.5K branded searches compared to Ovia’s 1.5K, and held a 4.9% Share of Search versus Ovia’s 0.69%.

## Cite this page

Brandwave. "Ovia vs Stardust: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ovia-vs-stardust

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ovia-vs-stardust. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.