--- title: "Outward Hound vs Wild One: Which is searched more?" description: "Is Outward Hound or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bowl brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/outward-hound-vs-wild-one" publisher: "Brandwave" --- # Outward Hound vs Wild One: Which is searched more? Is Outward Hound or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bowl brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outward Hound and Wild One - **Competitive set**: Dog bowl brands - **Market**: Global - **Month measured**: Sep 2026 - **Outward Hound Share of Search**: 12.8% - **Wild One Share of Search**: 63.9% ## Is Outward Hound or Wild One more popular in search? - In September 2026, Wild One had more branded searches than Outward Hound among dog bowl brands worldwide. Wild One had about 40,500 branded searches, while Outward Hound had 8,100. Wild One made up 63.9% of all dog bowl brand searches we track, and Outward Hound accounted for 12.8%. - Wild One was ahead of Outward Hound in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outward Hound’s share of searches among dog bowl brands worldwide moved from 10.7% to 12.8%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Wild One’s share of searches among dog bowl brands worldwide moved from 65.4% to 63.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top dog bowl brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outward Hound was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Outward Hound | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog bowl brands - Asked ChatGPT "Which dog bowl brand should I buy?": 1. YETI, 2. Outward Hound - Asked ChatGPT "What are the best dog bowl brands?": 1. YETI, 2. Outward Hound - Asked ChatGPT "What's the best dog bowl brand for an easy clean bowl?": 1. YETI - Searched Google, AI Overview "stainless steel dog bowl": named none of the brands we track - Searched Google, AI Overview "raised dog bowl": named none of the brands we track Not named in any answer: Wild One. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog bowl brands worldwide in September 2026? - In September 2026, Outward Hound gained share of searches among dog bowl brands worldwide, from 10.7% to 12.8%. - In September 2026, Wild One lost share of searches among dog bowl brands worldwide, from 65.4% to 63.9%. ## Month by month | Month | Outward Hound estimated searches | Outward Hound Share of Search | Outward Hound rank | Wild One estimated searches | Wild One Share of Search | Wild One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 10.7% | 3 | 49.5K | 65.4% | 1 | | Nov 2025 | 8.1K | 10.2% | 3 | 49.5K | 62% | 1 | | Dec 2025 | 22.2K | 24.7% | 3 | 40.5K | 45.1% | 1 | | Jan 2026 | 9.9K | 12.8% | 3 | 49.5K | 63.9% | 1 | | Feb 2026 | 8.1K | 12.8% | 3 | 40.5K | 63.9% | 1 | | Mar 2026 | 8.1K | 11.2% | 3 | 49.5K | 68.4% | 1 | | Apr 2026 | 8.1K | 11.2% | 3 | 49.5K | 68.4% | 1 | | May 2026 | 8.1K | 10.7% | 3 | 49.5K | 65.4% | 1 | | Jun 2026 | 8.1K | 12.1% | 3 | 40.5K | 60.7% | 1 | | Jul 2026 | 8.1K | 10.7% | 3 | 49.5K | 65.4% | 1 | | Aug 2026 | 8.1K | 10.7% | 3 | 49.5K | 65.4% | 1 | | Sep 2026 | 8.1K | 12.8% | 3 | 40.5K | 63.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Outward Hound’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outward Hound**: Measured on the search term “outward hound”. - **Wild One**: Measured on the search term “wild one”. - [Outward Hound profile](/demand/global-en/brands/outward-hound) - [Wild One profile](/demand/global-en/brands/wild-one) - [All dog bowl brands worldwide](/demand/global-en/categories/dog-bowl-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outward Hound or Wild One more popular in search? In September 2026, Wild One had more branded searches than Outward Hound among dog bowl brands worldwide. Wild One had about 40,500 branded searches, while Outward Hound had 8,100. Wild One made up 63.9% of all dog bowl brand searches we track, and Outward Hound accounted for 12.8%. ## Cite this page Brandwave. "Outward Hound vs Wild One: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/outward-hound-vs-wild-one This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outward-hound-vs-wild-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.