---
title: "Outward Hound vs Tuffy's: Which is more popular by branded search?"
description: "Which is more popular in search, Outward Hound or Tuffy's? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outward-hound-vs-tuffy-s"
publisher: "Brandwave"
---

# Outward Hound vs Tuffy's: Which is more popular by branded search?

Which is more popular in search, Outward Hound or Tuffy's? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outward Hound and Tuffy's
- **Competitive set**: Dog toy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Outward Hound Share of Search**: 12.6%
- **Tuffy's Share of Search**: 51.5%

## Which is more popular in search, Outward Hound or Tuffy's?

- In August 2026, Tuffy's had more branded searches than Outward Hound among dog toy brands worldwide. Tuffy's was estimated to have 33.1K branded searches compared to Outward Hound’s 8.1K, and held a 51.5% Share of Search versus Outward Hound’s 12.6%.
- Tuffy's was ahead of Outward Hound in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outward Hound’s estimated Share of Search among dog toy brands worldwide moved from 13.1% to 12.6%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide moved from 43.7% to 51.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

## How did search popularity change for dog toy brands worldwide in August 2026?

- Outward Hound’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 14.2% to 12.6% in August 2026.
- Estimated monthly branded searches for Tuffy's worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

## Month by month

| Month | Outward Hound estimated searches | Outward Hound Share of Search | Outward Hound rank | Tuffy's estimated searches | Tuffy's Share of Search | Tuffy's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 13.1% | 4 | 27.1K | 43.7% | 1 |
| Nov 2025 | 8.1K | 12.8% | 3 | 27.1K | 42.7% | 1 |
| Dec 2025 | 22.2K | 26% | 2 | 33.1K | 38.8% | 1 |
| Jan 2026 | 9.9K | 14.8% | 3 | 33.1K | 49.3% | 1 |
| Feb 2026 | 8.1K | 13.9% | 3 | 27.1K | 46.6% | 1 |
| Mar 2026 | 8.1K | 12.4% | 3 | 33.1K | 50.7% | 1 |
| Apr 2026 | 8.1K | 13.9% | 3 | 27.1K | 46.6% | 1 |
| May 2026 | 8.1K | 14.2% | 3 | 27.1K | 47.5% | 1 |
| Jun 2026 | 8.1K | 12.8% | 3 | 33.1K | 52.5% | 1 |
| Jul 2026 | 8.1K | 12.6% | 3 | 33.1K | 51.6% | 1 |
| Aug 2026 | 8.1K | 12.6% | 3 | 33.1K | 51.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Outward Hound’s and Tuffy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outward Hound**: Measured on the search term “outward hound”.
- **Tuffy's**: Measured on the search term “tuffys”.

- [Outward Hound profile](/demand/global-en/brands/outward-hound)
- [Tuffy's profile](/demand/global-en/brands/tuffy-s)
- [All dog toy brands worldwide](/demand/global-en/categories/dog-toy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outward Hound or Tuffy's?

In August 2026, Tuffy's had more branded searches than Outward Hound among dog toy brands worldwide. Tuffy's was estimated to have 33.1K branded searches compared to Outward Hound’s 8.1K, and held a 51.5% Share of Search versus Outward Hound’s 12.6%.

## Cite this page

Brandwave. "Outward Hound vs Tuffy's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/outward-hound-vs-tuffy-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outward-hound-vs-tuffy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.