--- title: "Outreach vs Reply.io: Which is more popular by branded search?" description: "Which is more popular in search, Outreach or Reply.io? Compare estimated monthly branded-search demand and Share of Search inside the Cold email and sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/outreach-vs-reply-io" publisher: "Brandwave" --- # Outreach vs Reply.io: Which is more popular by branded search? Which is more popular in search, Outreach or Reply.io? Compare estimated monthly branded-search demand and Share of Search inside the Cold email and sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outreach and Reply.io - **Competitive set**: Cold email and sales engagement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Outreach Share of Search**: 0.65% - **Reply.io Share of Search**: 0.71% ## Which is more popular in search, Outreach or Reply.io? - In August 2026, Outreach and Reply.io were level on Share of Search among cold email and sales engagement platforms worldwide, with an estimated 2.8K versus 3K branded searches, at 0.65% and 0.71% estimated Share of Search. - The lead changed hands 2 times in the 11 months ending August 2026: Outreach took it in January 2026, Reply.io took it in June 2026. - Across the 11 months ending August 2026, Outreach’s estimated Share of Search among cold email and sales engagement platforms worldwide moved from 0.86% to 0.65%, and its estimated monthly branded searches moved from 3.5K to 2.8K. - Across the 11 months ending August 2026, Reply.io’s estimated Share of Search among cold email and sales engagement platforms worldwide moved from 0.95% to 0.71%, and its estimated monthly branded searches moved from 3.8K to 3K. ## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026? - Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026. - Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026. ## Month by month | Month | Outreach estimated searches | Outreach Share of Search | Outreach rank | Reply.io estimated searches | Reply.io Share of Search | Reply.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 0.86% | 7 | 3.8K | 0.95% | 6 | | Nov 2025 | 2.7K | 0.64% | 7 | 3.1K | 0.72% | 6 | | Dec 2025 | 2.7K | 0.79% | 7 | 3.1K | 0.91% | 6 | | Jan 2026 | 3.2K | 0.78% | 6 | 3.1K | 0.75% | 7 | | Feb 2026 | 3.4K | 0.78% | 6 | 3.1K | 0.71% | 7 | | Mar 2026 | 4.3K | 0.78% | 6 | 3.9K | 0.7% | 7 | | Apr 2026 | 4.8K | 0.79% | 6 | 3.1K | 0.5% | 7 | | May 2026 | 3.4K | 0.65% | 6 | 3.2K | 0.62% | 7 | | Jun 2026 | 2.9K | 0.64% | 7 | 3.1K | 0.67% | 6 | | Jul 2026 | 2.8K | 0.61% | 7 | 3.7K | 0.81% | 6 | | Aug 2026 | 2.8K | 0.65% | 7 | 3K | 0.71% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Outreach’s and Reply.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outreach**: Measured on the search terms “outreach io”, “outreach io app”, “outreach io cost”, “outreach io pricing”, “outreach sales engagement platform”, “outreach_io” and “outreach.io”, summed into one figure. - **Reply.io**: Measured on the search terms “reply io”, “reply io pricing”, “Reply.io” and “reply.io pricing”, summed into one figure. - [Outreach profile](/demand/global-en/brands/outreach) - [Reply.io profile](/demand/global-en/brands/reply-io) - [All cold email and sales engagement platforms worldwide](/demand/global-en/categories/cold-email-and-sales-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Outreach or Reply.io? In August 2026, Outreach and Reply.io were level on Share of Search among cold email and sales engagement platforms worldwide, with an estimated 2.8K versus 3K branded searches, at 0.65% and 0.71% estimated Share of Search. ## Cite this page Brandwave. "Outreach vs Reply.io: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/outreach-vs-reply-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outreach-vs-reply-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.