---
title: "Outlook vs Zoho Mail: Which is searched more?"
description: "Which is more popular in search, Outlook or Zoho Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outlook-vs-zoho-mail"
publisher: "Brandwave"
---

# Outlook vs Zoho Mail: Which is searched more?

Which is more popular in search, Outlook or Zoho Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outlook and Zoho Mail
- **Competitive set**: Email providers
- **Market**: Global
- **Month measured**: Sep 2026
- **Outlook Share of Search**: 23.5%
- **Zoho Mail Share of Search**: 0.42%

## Which is more popular in search, Outlook or Zoho Mail?

- In September 2026, Outlook had more branded searches than Zoho Mail among email providers worldwide. Outlook was estimated to have 155M branded searches compared to Zoho Mail’s 2.7M, and held a 23.5% Share of Search versus Zoho Mail’s 0.42%.
- Outlook was ahead of Zoho Mail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outlook’s estimated Share of Search among email providers worldwide moved from 22.8% to 23.5%, and its estimated monthly branded searches moved from 154M to 155M.
- Across the 12 months ending September 2026, Zoho Mail’s estimated Share of Search among email providers worldwide moved from 0.5% to 0.42%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

## How did search popularity change for email providers worldwide in September 2026?

- In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.7% to 23.5%.
- Estimated monthly branded searches for Zoho Mail worldwide fell 18.4% over 12 measured months, from 3.4M to 2.7M in September 2026.

## Month by month

| Month | Outlook estimated searches | Outlook Share of Search | Outlook rank | Zoho Mail estimated searches | Zoho Mail Share of Search | Zoho Mail rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 154M | 22.8% | 2 | 3.4M | 0.5% | 4 |
| Nov 2025 | 154M | 25.8% | 2 | 2.2M | 0.37% | 5 |
| Dec 2025 | 154M | 25.8% | 2 | 2.2M | 0.37% | 5 |
| Jan 2026 | 155M | 25.8% | 2 | 2.2M | 0.37% | 5 |
| Feb 2026 | 139M | 24.6% | 2 | 2.2M | 0.4% | 5 |
| Mar 2026 | 155M | 22.9% | 2 | 2.2M | 0.33% | 5 |
| Apr 2026 | 155M | 22.9% | 2 | 2.7M | 0.41% | 5 |
| May 2026 | 155M | 25.8% | 2 | 2.2M | 0.37% | 5 |
| Jun 2026 | 140M | 23.9% | 2 | 2.7M | 0.47% | 5 |
| Jul 2026 | 128M | 23% | 2 | 2.7M | 0.49% | 5 |
| Aug 2026 | 140M | 24.7% | 2 | 2.7M | 0.48% | 5 |
| Sep 2026 | 155M | 23.5% | 2 | 2.7M | 0.42% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Outlook’s and Zoho Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outlook**: Measured on the search terms “hotmail”, “outlook” and “outlook email”, summed into one figure.
- **Zoho Mail**: Measured on the search terms “email zoho mail”, “zoho mail”, “zoho mail app”, “zoho mail software” and “zohomail”, summed into one figure.

- [Outlook profile](/demand/global-en/brands/outlook)
- [Zoho Mail profile](/demand/global-en/brands/zoho-mail)
- [All email providers worldwide](/demand/global-en/categories/email-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outlook or Zoho Mail?

In September 2026, Outlook had more branded searches than Zoho Mail among email providers worldwide. Outlook was estimated to have 155M branded searches compared to Zoho Mail’s 2.7M, and held a 23.5% Share of Search versus Zoho Mail’s 0.42%.

## Cite this page

Brandwave. "Outlook vs Zoho Mail: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/outlook-vs-zoho-mail

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