---
title: "Outlook vs Yahoo Mail: Which is searched more?"
description: "Which is more popular in search, Outlook or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outlook-vs-yahoo-mail"
publisher: "Brandwave"
---

# Outlook vs Yahoo Mail: Which is searched more?

Which is more popular in search, Outlook or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outlook and Yahoo Mail
- **Competitive set**: Email providers
- **Market**: Global
- **Month measured**: Sep 2026
- **Outlook Share of Search**: 23.7%
- **Yahoo Mail Share of Search**: 12.7%

## Which is more popular in search, Outlook or Yahoo Mail?

- In September 2026, Outlook had more branded searches than Yahoo Mail among email providers worldwide. Outlook was estimated to have 155M branded searches compared to Yahoo Mail’s 83.1M, and held a 23.7% Share of Search versus Yahoo Mail’s 12.7%.
- Outlook was ahead of Yahoo Mail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outlook’s estimated Share of Search among email providers worldwide moved from 23% to 23.7%, and its estimated monthly branded searches moved from 154M to 155M.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide moved from 15% to 12.7%, and its estimated monthly branded searches moved from 101M to 83.1M.

## How did search popularity change for email providers worldwide in September 2026?

- In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.7% to 12.7%.
- In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.8% to 23.7%.

## Month by month

| Month | Outlook estimated searches | Outlook Share of Search | Outlook rank | Yahoo Mail estimated searches | Yahoo Mail Share of Search | Yahoo Mail rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 154M | 23% | 2 | 101M | 15% | 3 |
| Nov 2025 | 154M | 25.9% | 2 | 101M | 17% | 3 |
| Dec 2025 | 154M | 25.9% | 2 | 101M | 17% | 3 |
| Jan 2026 | 155M | 26% | 2 | 101M | 16.9% | 3 |
| Feb 2026 | 139M | 24.8% | 2 | 83.1M | 14.8% | 3 |
| Mar 2026 | 155M | 23.1% | 2 | 101M | 15% | 3 |
| Apr 2026 | 155M | 23.1% | 2 | 101M | 15% | 3 |
| May 2026 | 155M | 26% | 2 | 101M | 16.9% | 3 |
| Jun 2026 | 140M | 24.1% | 2 | 101M | 17.4% | 3 |
| Jul 2026 | 128M | 23.2% | 2 | 83.1M | 15.1% | 3 |
| Aug 2026 | 140M | 24.8% | 2 | 83.1M | 14.7% | 3 |
| Sep 2026 | 155M | 23.7% | 2 | 83.1M | 12.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Outlook’s and Yahoo Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outlook**: Measured on the search terms “hotmail”, “outlook” and “outlook email”, summed into one figure.
- **Yahoo Mail**: Measured on the search term “yahoo mail”.

- [Outlook profile](/demand/global-en/brands/outlook)
- [Yahoo Mail profile](/demand/global-en/brands/yahoo-mail)
- [All email providers worldwide](/demand/global-en/categories/email-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outlook or Yahoo Mail?

In September 2026, Outlook had more branded searches than Yahoo Mail among email providers worldwide. Outlook was estimated to have 155M branded searches compared to Yahoo Mail’s 83.1M, and held a 23.7% Share of Search versus Yahoo Mail’s 12.7%.

## Cite this page

Brandwave. "Outlook vs Yahoo Mail: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/outlook-vs-yahoo-mail

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