--- title: "Outer vs Pottery Barn: Which is searched more?" description: "Is Outer or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/outer-vs-pottery-barn" publisher: "Brandwave" --- # Outer vs Pottery Barn: Which is searched more? Is Outer or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outer and Pottery Barn - **Competitive set**: Outdoor furniture brands - **Market**: Global - **Month measured**: Sep 2026 - **Outer Share of Search**: 0.04% - **Pottery Barn Share of Search**: 29.1% ## Is Outer or Pottery Barn more popular in search? - In September 2026, Pottery Barn had more branded searches than Outer among outdoor furniture brands worldwide. Pottery Barn had about 2.2 million branded searches, while Outer had 2,780. Pottery Barn made up 29.1% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. - Pottery Barn was ahead of Outer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 3.3K to 2.8K. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among outdoor furniture brands worldwide moved from 25.6% to 29.1%, and its estimated monthly branded searches held steady at 2.2M. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outer was listed before Pottery Barn in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Frontgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Neighbor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Article | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Outer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pottery Barn | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunbrella | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Bunnings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitre 10 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freedom Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hartman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy?": 1. POLYWOOD, 2. Article, 3. Neighbor, 4. Pottery Barn, 5. Sunbrella - Asked ChatGPT "What are the best outdoor furniture brands?": 1. Neighbor, 2. POLYWOOD, 3. Outer, 4. Frontgate, 5. Article, 6. Pottery Barn, 7. Sunbrella - Asked ChatGPT "What's the best outdoor furniture brand for a backyard patio?": 1. POLYWOOD, 2. Outer, 3. Frontgate, 4. Pottery Barn, 5. Article, 6. Sunbrella - Searched Google, AI Overview "best outdoor furniture": 1. Frontgate, 2. POLYWOOD - Searched Google, AI Overview "outdoor dining set": 1. POLYWOOD Not named in any answer: Bunnings, Mitre 10, Freedom Furniture, Keter, Hartman and Kettler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for outdoor furniture brands worldwide in September 2026? - In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%. - Estimated monthly branded searches for Outer worldwide fell 15.2% over 12 measured months, from 3.3K to 2.8K in September 2026. ## Month by month | Month | Outer estimated searches | Outer Share of Search | Outer rank | Pottery Barn estimated searches | Pottery Barn Share of Search | Pottery Barn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 0.04% | 12 | 2.2M | 25.6% | 2 | | Nov 2025 | 3.3K | 0.03% | 12 | 3.4M | 33.6% | 2 | | Dec 2025 | 1.5K | 0.01% | 12 | 2.7M | 26% | 2 | | Jan 2026 | 2K | 0.02% | 12 | 2.7M | 29.5% | 2 | | Feb 2026 | 2K | 0.03% | 13 | 2.2M | 29.5% | 2 | | Mar 2026 | 6K | 0.08% | 12 | 2.2M | 28.8% | 2 | | Apr 2026 | 7.3K | 0.1% | 12 | 1.8M | 24.5% | 2 | | May 2026 | 8K | 0.12% | 12 | 1.8M | 26.9% | 2 | | Jun 2026 | 4.5K | 0.07% | 13 | 1.8M | 27.9% | 2 | | Jul 2026 | 3.7K | 0.05% | 13 | 2.2M | 32.7% | 2 | | Aug 2026 | 4.5K | 0.06% | 12 | 2.2M | 32% | 2 | | Sep 2026 | 2.8K | 0.04% | 12 | 2.2M | 29.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Outer’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outer**: Measured on the search terms “outer furniture” and “outer outdoor furniture”, summed into one figure. - **Pottery Barn**: Measured on the search term “pottery barn”. - [Outer profile](/demand/global-en/brands/outer) - [Pottery Barn profile](/demand/global-en/brands/pottery-barn) - [All outdoor furniture brands worldwide](/demand/global-en/categories/outdoor-furniture-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outer or Pottery Barn more popular in search? In September 2026, Pottery Barn had more branded searches than Outer among outdoor furniture brands worldwide. Pottery Barn had about 2.2 million branded searches, while Outer had 2,780. Pottery Barn made up 29.1% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. ## Cite this page Brandwave. "Outer vs Pottery Barn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/outer-vs-pottery-barn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outer-vs-pottery-barn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.