---
title: "Outbrain vs Zemanta: Which is searched more?"
description: "Which is more popular in search, Outbrain or Zemanta? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outbrain-vs-zemanta"
publisher: "Brandwave"
---

# Outbrain vs Zemanta: Which is searched more?

Which is more popular in search, Outbrain or Zemanta? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outbrain and Zemanta
- **Competitive set**: Content distribution platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Outbrain Share of Search**: 6.8%
- **Zemanta Share of Search**: 0.4%

## Which is more popular in search, Outbrain or Zemanta?

- In August 2026, Outbrain had more branded searches than Zemanta among content distribution platforms worldwide. Outbrain was estimated to have 8.1K branded searches compared to Zemanta’s 480, and held a 6.8% Share of Search versus Zemanta’s 0.4%.
- Outbrain was ahead of Zemanta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among content distribution platforms worldwide moved from 10.7% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Zemanta’s estimated Share of Search among content distribution platforms worldwide moved from 0.94% to 0.4%, and its estimated monthly branded searches moved from 1.3K to 480.

## How did search popularity change for content distribution platforms worldwide in August 2026?

- In August 2026, Outbrain lost estimated Share of Search among content distribution platforms worldwide, from 8.2% to 6.8%.
- Estimated monthly branded searches for Zemanta worldwide fell 63.1% over 11 measured months, from 1.3K to 480 in August 2026.

## Month by month

| Month | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank | Zemanta estimated searches | Zemanta Share of Search | Zemanta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 10.7% | 3 | 1.3K | 0.94% | 5 |
| Nov 2025 | 14.8K | 10.7% | 3 | 1.3K | 0.94% | 5 |
| Dec 2025 | 12.1K | 9.7% | 3 | 1.3K | 1% | 5 |
| Jan 2026 | 12.1K | 8.8% | 3 | 1.3K | 0.94% | 5 |
| Feb 2026 | 12.1K | 8.8% | 3 | 1K | 0.73% | 5 |
| Mar 2026 | 12.1K | 9.7% | 3 | 1K | 0.8% | 5 |
| Apr 2026 | 12.1K | 9.7% | 3 | 880 | 0.71% | 5 |
| May 2026 | 9.9K | 8.1% | 3 | 720 | 0.59% | 5 |
| Jun 2026 | 9.9K | 8.1% | 3 | 720 | 0.59% | 5 |
| Jul 2026 | 9.9K | 8.2% | 3 | 590 | 0.49% | 5 |
| Aug 2026 | 8.1K | 6.8% | 3 | 480 | 0.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Outbrain’s and Zemanta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outbrain**: Measured on the search term “outbrain”.
- **Zemanta**: Measured on the search term “zemanta”.

- [Outbrain profile](/demand/global-en/brands/outbrain)
- [Zemanta profile](/demand/global-en/brands/zemanta)
- [All content distribution platforms worldwide](/demand/global-en/categories/content-distribution-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outbrain or Zemanta?

In August 2026, Outbrain had more branded searches than Zemanta among content distribution platforms worldwide. Outbrain was estimated to have 8.1K branded searches compared to Zemanta’s 480, and held a 6.8% Share of Search versus Zemanta’s 0.4%.

## Cite this page

Brandwave. "Outbrain vs Zemanta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/outbrain-vs-zemanta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outbrain-vs-zemanta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.