---
title: "Outbrain vs Taboola: Which is more popular by branded search?"
description: "Which is more popular in search, Outbrain or Taboola? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outbrain-vs-taboola"
publisher: "Brandwave"
---

# Outbrain vs Taboola: Which is more popular by branded search?

Which is more popular in search, Outbrain or Taboola? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outbrain and Taboola
- **Competitive set**: Native advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Outbrain Share of Search**: 6.2%
- **Taboola Share of Search**: 38.1%

## Which is more popular in search, Outbrain or Taboola?

- In August 2026, Taboola had more branded searches than Outbrain among native advertising platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Outbrain’s 8.1K, and held a 38.1% Share of Search versus Outbrain’s 6.2%.
- Taboola was ahead of Outbrain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among native advertising platforms worldwide moved from 9.8% to 6.2%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide moved from 40.3% to 38.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for native advertising platforms worldwide in August 2026?

- In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.
- In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.

## Month by month

| Month | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank | Taboola estimated searches | Taboola Share of Search | Taboola rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 9.8% | 3 | 60.5K | 40.3% | 2 |
| Nov 2025 | 14.8K | 9.8% | 3 | 60.5K | 40.3% | 2 |
| Dec 2025 | 12.1K | 8.3% | 4 | 49.5K | 33.9% | 2 |
| Jan 2026 | 12.1K | 6.8% | 4 | 49.5K | 27.7% | 2 |
| Feb 2026 | 12.1K | 7.4% | 4 | 49.5K | 30.1% | 2 |
| Mar 2026 | 12.1K | 8% | 4 | 49.5K | 32.7% | 2 |
| Apr 2026 | 12.1K | 9% | 3 | 49.5K | 37% | 2 |
| May 2026 | 9.9K | 7.4% | 4 | 49.5K | 37% | 2 |
| Jun 2026 | 9.9K | 7.5% | 4 | 49.5K | 37.7% | 2 |
| Jul 2026 | 9.9K | 7.4% | 4 | 49.5K | 37.1% | 2 |
| Aug 2026 | 8.1K | 6.2% | 4 | 49.5K | 38.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Outbrain’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outbrain**: Measured on the search term “outbrain”.
- **Taboola**: Measured on the search term “taboola”.

- [Outbrain profile](/demand/global-en/brands/outbrain)
- [Taboola profile](/demand/global-en/brands/taboola)
- [All native advertising platforms worldwide](/demand/global-en/categories/native-advertising-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outbrain or Taboola?

In August 2026, Taboola had more branded searches than Outbrain among native advertising platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Outbrain’s 8.1K, and held a 38.1% Share of Search versus Outbrain’s 6.2%.

## Cite this page

Brandwave. "Outbrain vs Taboola: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/outbrain-vs-taboola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outbrain-vs-taboola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.