--- title: "Outbrain vs StackAdapt: Which is searched more?" description: "Is Outbrain or StackAdapt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/outbrain-vs-stackadapt" publisher: "Brandwave" --- # Outbrain vs StackAdapt: Which is searched more? Is Outbrain or StackAdapt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outbrain and StackAdapt - **Competitive set**: Native advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Outbrain Share of Search**: 5.4% - **StackAdapt Share of Search**: 14.9% ## Is Outbrain or StackAdapt more popular in search? - In September 2026, StackAdapt had more branded searches than Outbrain among native advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while Outbrain had 8,100. StackAdapt made up 14.9% of all native advertising platform searches we track, and Outbrain accounted for 5.4%. - StackAdapt was ahead of Outbrain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outbrain’s share of searches among native advertising platforms worldwide moved from 8.6% to 5.4%, and its estimated monthly branded searches moved from 14.8K to 8.1K. - Across the 12 months ending September 2026, StackAdapt’s share of searches among native advertising platforms worldwide moved from 13% to 14.9%, and its estimated monthly branded searches held steady at 22.4K. ## Top native advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outbrain appeared in all five answers. StackAdapt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Outbrain was listed before StackAdapt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taboola | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Outbrain | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MGID | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revcontent | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | StackAdapt | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Nativo | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Adblade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about native advertising platforms - Asked ChatGPT "Which Native advertising platform should I use?": 1. Taboola, 2. MGID, 3. Revcontent, 4. Outbrain - Asked ChatGPT "What are the best Native advertising platforms?": 1. Taboola, 2. Outbrain, 3. MGID, 4. Revcontent, 5. StackAdapt, 6. Nativo - Asked ChatGPT "What's the best Native advertising platform for a marketing team?": 1. Taboola, 2. Outbrain, 3. Nativo, 4. StackAdapt - Searched Google, AI Overview "native advertising platforms": 1. Taboola, 2. Outbrain, 3. MGID, 4. Revcontent, 5. StackAdapt, 6. Nativo - Searched Google, AI Overview "best native ad platform": 1. Taboola, 2. Outbrain, 3. StackAdapt, 4. Nativo, 5. Revcontent, 6. MGID Not named in any answer: Adblade. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for native advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Outbrain worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. ## Month by month | Month | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank | StackAdapt estimated searches | StackAdapt Share of Search | StackAdapt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 8.6% | 4 | 22.4K | 13% | 3 | | Nov 2025 | 14.8K | 8.8% | 4 | 18.4K | 10.9% | 3 | | Dec 2025 | 12.1K | 7.5% | 5 | 15K | 9.3% | 4 | | Jan 2026 | 12.1K | 6% | 5 | 22.5K | 11.2% | 4 | | Feb 2026 | 12.1K | 6.6% | 5 | 18.4K | 10% | 4 | | Mar 2026 | 12.1K | 6.9% | 5 | 22.5K | 12.9% | 4 | | Apr 2026 | 12.1K | 7.7% | 4 | 22.5K | 14.4% | 3 | | May 2026 | 9.9K | 6.3% | 5 | 22.6K | 14.4% | 3 | | Jun 2026 | 9.9K | 6.4% | 5 | 22.4K | 14.6% | 3 | | Jul 2026 | 9.9K | 6.5% | 5 | 18.3K | 12% | 3 | | Aug 2026 | 8.1K | 5.3% | 5 | 22.4K | 14.7% | 3 | | Sep 2026 | 8.1K | 5.4% | 5 | 22.4K | 14.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Outbrain’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outbrain**: Measured on the search term “outbrain”. - **StackAdapt**: Measured on the search terms “stackadapt” and “stackadapt dsp”, summed into one figure. - [Outbrain profile](/demand/global-en/brands/outbrain) - [StackAdapt profile](/demand/global-en/brands/stackadapt) - [All native advertising platforms worldwide](/demand/global-en/categories/native-advertising-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outbrain or StackAdapt more popular in search? In September 2026, StackAdapt had more branded searches than Outbrain among native advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while Outbrain had 8,100. StackAdapt made up 14.9% of all native advertising platform searches we track, and Outbrain accounted for 5.4%. ## Cite this page Brandwave. "Outbrain vs StackAdapt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/outbrain-vs-stackadapt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outbrain-vs-stackadapt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.