---
title: "Outbrain vs Sharethrough: Which is more popular by branded search?"
description: "Which is more popular in search, Outbrain or Sharethrough? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outbrain-vs-sharethrough"
publisher: "Brandwave"
---

# Outbrain vs Sharethrough: Which is more popular by branded search?

Which is more popular in search, Outbrain or Sharethrough? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outbrain and Sharethrough
- **Competitive set**: Content distribution platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Outbrain Share of Search**: 6.8%
- **Sharethrough Share of Search**: 0.84%

## Which is more popular in search, Outbrain or Sharethrough?

- In August 2026, Outbrain had more branded searches than Sharethrough among content distribution platforms worldwide. Outbrain was estimated to have 8.1K branded searches compared to Sharethrough’s 1K, and held a 6.8% Share of Search versus Sharethrough’s 0.84%.
- Outbrain was ahead of Sharethrough in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among content distribution platforms worldwide moved from 10.7% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Sharethrough’s estimated Share of Search among content distribution platforms worldwide moved from 1.2% to 0.84%, and its estimated monthly branded searches moved from 1.6K to 1K.

## How did search popularity change for content distribution platforms worldwide in August 2026?

- In August 2026, Outbrain lost estimated Share of Search among content distribution platforms worldwide, from 8.2% to 6.8%.
- Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Month by month

| Month | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank | Sharethrough estimated searches | Sharethrough Share of Search | Sharethrough rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 10.7% | 3 | 1.6K | 1.2% | 4 |
| Nov 2025 | 14.8K | 10.7% | 3 | 1.3K | 0.94% | 4 |
| Dec 2025 | 12.1K | 9.7% | 3 | 1.3K | 1% | 4 |
| Jan 2026 | 12.1K | 8.8% | 3 | 1.3K | 0.94% | 4 |
| Feb 2026 | 12.1K | 8.8% | 3 | 1.3K | 0.94% | 4 |
| Mar 2026 | 12.1K | 9.7% | 3 | 1.3K | 1% | 4 |
| Apr 2026 | 12.1K | 9.7% | 3 | 1.3K | 1% | 4 |
| May 2026 | 9.9K | 8.1% | 3 | 1K | 0.82% | 4 |
| Jun 2026 | 9.9K | 8.1% | 3 | 880 | 0.72% | 4 |
| Jul 2026 | 9.9K | 8.2% | 3 | 880 | 0.73% | 4 |
| Aug 2026 | 8.1K | 6.8% | 3 | 1K | 0.84% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Outbrain’s and Sharethrough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outbrain**: Measured on the search term “outbrain”.
- **Sharethrough**: Measured on the search term “sharethrough”.

- [Outbrain profile](/demand/global-en/brands/outbrain)
- [Sharethrough profile](/demand/global-en/brands/sharethrough)
- [All content distribution platforms worldwide](/demand/global-en/categories/content-distribution-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outbrain or Sharethrough?

In August 2026, Outbrain had more branded searches than Sharethrough among content distribution platforms worldwide. Outbrain was estimated to have 8.1K branded searches compared to Sharethrough’s 1K, and held a 6.8% Share of Search versus Sharethrough’s 0.84%.

## Cite this page

Brandwave. "Outbrain vs Sharethrough: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/outbrain-vs-sharethrough

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outbrain-vs-sharethrough. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.