---
title: "Outbrain vs RTB House: Which is more popular by branded search?"
description: "Which is more popular in search, Outbrain or RTB House? Compare estimated monthly branded-search demand and Share of Search inside the Retargeting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/outbrain-vs-rtb-house"
publisher: "Brandwave"
---

# Outbrain vs RTB House: Which is more popular by branded search?

Which is more popular in search, Outbrain or RTB House? Compare estimated monthly branded-search demand and Share of Search inside the Retargeting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Outbrain and RTB House
- **Competitive set**: Retargeting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Outbrain Share of Search**: 7.1%
- **RTB House Share of Search**: 8.6%

## Which is more popular in search, Outbrain or RTB House?

- In August 2026, RTB House had more branded searches than Outbrain among retargeting platforms worldwide. RTB House was estimated to have 9.9K branded searches compared to Outbrain’s 8.1K, and held an 8.6% Share of Search versus Outbrain’s 7.1%.
- The lead changed hands once in the 11 months ending August 2026: RTB House took it in August 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide moved from 9.3% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide moved from 7.6% to 8.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for retargeting platforms worldwide in August 2026?

- In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.
- In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.

## Month by month

| Month | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank | RTB House estimated searches | RTB House Share of Search | RTB House rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 9.3% | 3 | 12.1K | 7.6% | 4 |
| Nov 2025 | 14.8K | 10.3% | 3 | 9.9K | 6.9% | 4 |
| Dec 2025 | 12.1K | 10.3% | 3 | 8.1K | 6.9% | 4 |
| Jan 2026 | 12.1K | 9.3% | 3 | 9.9K | 7.6% | 4 |
| Feb 2026 | 12.1K | 9.3% | 3 | 9.9K | 7.6% | 4 |
| Mar 2026 | 12.1K | 9.3% | 3 | 9.9K | 7.6% | 4 |
| Apr 2026 | 12.1K | 9.4% | 3 | 9.9K | 7.7% | 4 |
| May 2026 | 9.9K | 8.6% | 3 | 8.1K | 7.1% | 4 |
| Jun 2026 | 9.9K | 8% | 3 | 8.1K | 6.5% | 4 |
| Jul 2026 | 9.9K | 8% | 3 | 8.1K | 6.5% | 4 |
| Aug 2026 | 8.1K | 7.1% | 4 | 9.9K | 8.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Outbrain’s and RTB House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Outbrain**: Measured on the search term “outbrain”.
- **RTB House**: Measured on the search term “rtb house”.

- [Outbrain profile](/demand/global-en/brands/outbrain)
- [RTB House profile](/demand/global-en/brands/rtb-house)
- [All retargeting platforms worldwide](/demand/global-en/categories/retargeting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Outbrain or RTB House?

In August 2026, RTB House had more branded searches than Outbrain among retargeting platforms worldwide. RTB House was estimated to have 9.9K branded searches compared to Outbrain’s 8.1K, and held an 8.6% Share of Search versus Outbrain’s 7.1%.

## Cite this page

Brandwave. "Outbrain vs RTB House: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/outbrain-vs-rtb-house

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/outbrain-vs-rtb-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.