---
title: "Ottogi vs Samyang: Which is searched more?"
description: "Which is more popular in search, Ottogi or Samyang? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ottogi-vs-samyang"
publisher: "Brandwave"
---

# Ottogi vs Samyang: Which is searched more?

Which is more popular in search, Ottogi or Samyang? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ottogi and Samyang
- **Competitive set**: Instant noodle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ottogi Share of Search**: 1.1%
- **Samyang Share of Search**: 2.4%

## Which is more popular in search, Ottogi or Samyang?

- In September 2026, Samyang had more branded searches than Ottogi among instant noodle brands worldwide. Samyang was estimated to have 22.2K branded searches compared to Ottogi’s 9.9K, and held a 2.4% Share of Search versus Ottogi’s 1.1%.
- Samyang was ahead of Ottogi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ottogi’s estimated Share of Search among instant noodle brands worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Samyang’s estimated Share of Search among instant noodle brands worldwide moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for instant noodle brands worldwide in September 2026?

- In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.
- Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Ottogi estimated searches | Ottogi Share of Search | Ottogi rank | Samyang estimated searches | Samyang Share of Search | Samyang rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 1.5% | 7 | 22.2K | 2.7% | 5 |
| Nov 2025 | 9.9K | 1.2% | 7 | 22.2K | 2.7% | 5 |
| Dec 2025 | 9.9K | 1.2% | 7 | 22.2K | 2.8% | 5 |
| Jan 2026 | 12.1K | 1.3% | 7 | 22.2K | 2.5% | 5 |
| Feb 2026 | 9.9K | 1.3% | 7 | 22.2K | 3% | 5 |
| Mar 2026 | 9.9K | 1.1% | 7 | 27.1K | 2.9% | 5 |
| Apr 2026 | 9.9K | 1.2% | 7 | 22.2K | 2.7% | 5 |
| May 2026 | 9.9K | 1.1% | 7 | 22.2K | 2.4% | 5 |
| Jun 2026 | 9.9K | 1.2% | 7 | 22.2K | 2.7% | 5 |
| Jul 2026 | 9.9K | 1.2% | 7 | 22.2K | 2.7% | 5 |
| Aug 2026 | 9.9K | 1.1% | 7 | 27.1K | 2.9% | 5 |
| Sep 2026 | 9.9K | 1.1% | 7 | 22.2K | 2.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ottogi’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ottogi**: Measured on the search term “ottogi”.
- **Samyang**: Measured on the search term “samyang buldak”.

- [Ottogi profile](/demand/global-en/brands/ottogi)
- [Samyang profile](/demand/global-en/brands/samyang)
- [All instant noodle brands worldwide](/demand/global-en/categories/instant-noodle-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ottogi or Samyang?

In September 2026, Samyang had more branded searches than Ottogi among instant noodle brands worldwide. Samyang was estimated to have 22.2K branded searches compared to Ottogi’s 9.9K, and held a 2.4% Share of Search versus Ottogi’s 1.1%.

## Cite this page

Brandwave. "Ottogi vs Samyang: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ottogi-vs-samyang

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ottogi-vs-samyang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.