--- title: "Otterly.AI vs Profound: Which is more popular by branded search?" description: "Which is more popular in search, Otterly.AI or Profound? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/otterly-ai-vs-profound" publisher: "Brandwave" --- # Otterly.AI vs Profound: Which is more popular by branded search? Which is more popular in search, Otterly.AI or Profound? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otterly.AI and Profound - **Competitive set**: AI search visibility tools - **Market**: Global - **Month measured**: Aug 2026 - **Otterly.AI Share of Search**: 5.4% - **Profound Share of Search**: 24.1% ## Which is more popular in search, Otterly.AI or Profound? - In August 2026, Profound had more branded searches than Otterly.AI among AI search visibility tools worldwide. Profound was estimated to have 20.5K branded searches compared to Otterly.AI’s 4.6K, and held a 24.1% Share of Search versus Otterly.AI’s 5.4%. - Profound was ahead of Otterly.AI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Otterly.AI’s estimated Share of Search among AI search visibility tools worldwide moved from 4.3% to 5.4%, and its estimated monthly branded searches moved from 3K to 4.6K. - Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide moved from 23.1% to 24.1%, and its estimated monthly branded searches moved from 16K to 20.5K. ## How did search popularity change for AI search visibility tools worldwide in August 2026? - In August 2026, Profound gained estimated Share of Search among AI search visibility tools worldwide, from 21.5% to 24.1%. - In August 2026, Otterly.AI lost estimated Share of Search among AI search visibility tools worldwide, from 6.7% to 5.4%. ## Month by month | Month | Otterly.AI estimated searches | Otterly.AI Share of Search | Otterly.AI rank | Profound estimated searches | Profound Share of Search | Profound rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 4.3% | 7 | 16K | 23.1% | 1 | | Nov 2025 | 2.9K | 4% | 7 | 13.2K | 18.2% | 3 | | Dec 2025 | 2.5K | 3.8% | 7 | 11K | 16.6% | 4 | | Jan 2026 | 3.7K | 4.8% | 6 | 13.2K | 17.2% | 4 | | Feb 2026 | 3.7K | 4.8% | 6 | 18.1K | 23.4% | 2 | | Mar 2026 | 5.5K | 6.3% | 5 | 21.4K | 24.4% | 1 | | Apr 2026 | 4.5K | 5.6% | 5 | 18.1K | 22.5% | 3 | | May 2026 | 5.5K | 6% | 5 | 17.7K | 19.3% | 3 | | Jun 2026 | 5.6K | 6.3% | 5 | 18.2K | 20.3% | 3 | | Jul 2026 | 5.6K | 6.7% | 5 | 17.9K | 21.5% | 2 | | Aug 2026 | 4.6K | 5.4% | 5 | 20.5K | 24.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Otterly.AI’s and Profound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otterly.AI**: Measured on the search terms “Otterly AI”, “otterly ai pricing” and “otterly.ai”, summed into one figure. - **Profound**: Measured on the search terms “profound aeo”, “Profound AI”, “profound ai pricing”, “profound ai search”, “profound ai seo”, “profound ai tool”, “profound ai visibility”, “profound geo”, “profound seo”, “try profound” and “tryprofound”, summed into one figure. - [Otterly.AI profile](/demand/global-en/brands/otterly-ai) - [Profound profile](/demand/global-en/brands/profound) - [All AI search visibility tools worldwide](/demand/global-en/categories/ai-search-visibility-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Otterly.AI or Profound? In August 2026, Profound had more branded searches than Otterly.AI among AI search visibility tools worldwide. Profound was estimated to have 20.5K branded searches compared to Otterly.AI’s 4.6K, and held a 24.1% Share of Search versus Otterly.AI’s 5.4%. ## Cite this page Brandwave. "Otterly.AI vs Profound: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/otterly-ai-vs-profound This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/otterly-ai-vs-profound. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.