--- title: "Otter vs TurboScribe: Which is searched more?" description: "Is Otter or TurboScribe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio and video transcription platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/otter-ai-vs-turboscribe" publisher: "Brandwave" --- # Otter vs TurboScribe: Which is searched more? Is Otter or TurboScribe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio and video transcription platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otter and TurboScribe - **Competitive set**: Audio and video transcription platforms - **Market**: Global - **Month measured**: Sep 2026 - **Otter Share of Search**: 20.2% - **TurboScribe Share of Search**: 52.9% ## Is Otter or TurboScribe more popular in search? - In September 2026, TurboScribe had more branded searches than Otter among audio and video transcription platforms worldwide. TurboScribe had about 1 million branded searches, while Otter had 382,000. TurboScribe made up 52.9% of all audio and video transcription platform searches we track, and Otter accounted for 20.2%. - TurboScribe was ahead of Otter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Otter’s share of searches among audio and video transcription platforms worldwide moved from 26.9% to 20.2%, and its estimated monthly branded searches moved from 568K to 382K. - Across the 12 months ending September 2026, TurboScribe’s share of searches among audio and video transcription platforms worldwide moved from 39% to 52.9%, and its estimated monthly branded searches moved from 823K to 1M. ## Top audio and video transcription platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Otter and TurboScribe were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TurboScribe was listed before Otter in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Descript | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Otter | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TurboScribe | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rev | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Happy Scribe | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Sonix | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Trint | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about audio and video transcription platforms - Asked ChatGPT "Which audio video transcription platform should I use?": 1. TurboScribe, 2. Descript, 3. Otter, 4. Rev, 5. Sonix - Asked ChatGPT "What are the best audio video transcription platforms?": 1. Descript, 2. Otter, 3. Rev, 4. Sonix, 5. TurboScribe, 6. Trint - Asked ChatGPT "What's the best audio video transcription platform for turning recordings into text?": 1. TurboScribe, 2. Descript, 3. Otter, 4. Rev - Searched Google, AI Overview "audio video transcription": 1. Happy Scribe, 2. TurboScribe - Searched Google, AI Overview "best transcription software": 1. Otter, 2. Rev, 3. Descript, 4. Sonix Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for audio and video transcription platforms worldwide in September 2026? - In September 2026, TurboScribe gained share of searches among audio and video transcription platforms worldwide, from 48.1% to 52.9%. - In September 2026, Otter lost share of searches among audio and video transcription platforms worldwide, from 22.3% to 20.2%. ## Month by month | Month | Otter estimated searches | Otter Share of Search | Otter rank | TurboScribe estimated searches | TurboScribe Share of Search | TurboScribe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 568K | 26.9% | 2 | 823K | 39% | 1 | | Nov 2025 | 466K | 23.9% | 2 | 823K | 42.1% | 1 | | Dec 2025 | 381K | 23.7% | 2 | 673K | 41.8% | 1 | | Jan 2026 | 469K | 26.4% | 2 | 673K | 37.9% | 1 | | Feb 2026 | 476K | 26.8% | 2 | 673K | 37.9% | 1 | | Mar 2026 | 577K | 25.8% | 2 | 1M | 44.8% | 1 | | Apr 2026 | 573K | 25.8% | 2 | 1M | 45.1% | 1 | | May 2026 | 472K | 23.3% | 2 | 1M | 49.3% | 1 | | Jun 2026 | 387K | 20.1% | 2 | 1M | 52.1% | 1 | | Jul 2026 | 384K | 22.5% | 2 | 823K | 48.1% | 1 | | Aug 2026 | 382K | 22.3% | 2 | 823K | 48.1% | 1 | | Sep 2026 | 382K | 20.2% | 2 | 1M | 52.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Otter’s and TurboScribe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otter**: Measured on the search terms “otter ai”, “otter ai app”, “otter ai transcription”, “otter app”, “otter meeting notes”, “otter transcribe”, “otter transcription”, “otter.ai” and “otterai”, summed into one figure. - **TurboScribe**: Measured on the search term “turboscribe”. - [Otter profile](/demand/global-en/brands/otter-ai) - [TurboScribe profile](/demand/global-en/brands/turboscribe) - [All audio and video transcription platforms worldwide](/demand/global-en/categories/audio-video-transcription-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Otter or TurboScribe more popular in search? In September 2026, TurboScribe had more branded searches than Otter among audio and video transcription platforms worldwide. TurboScribe had about 1 million branded searches, while Otter had 382,000. TurboScribe made up 52.9% of all audio and video transcription platform searches we track, and Otter accounted for 20.2%. ## Cite this page Brandwave. "Otter vs TurboScribe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/otter-ai-vs-turboscribe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/otter-ai-vs-turboscribe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.