--- title: "Otter vs Submagic: Which is searched more?" description: "Is Otter or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caption and subtitle tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/otter-ai-vs-submagic" publisher: "Brandwave" --- # Otter vs Submagic: Which is searched more? Is Otter or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caption and subtitle tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otter and Submagic - **Competitive set**: Caption and subtitle tools - **Market**: Global - **Month measured**: Sep 2026 - **Otter Share of Search**: 32% - **Submagic Share of Search**: 6.2% ## Is Otter or Submagic more popular in search? - In September 2026, Otter had more branded searches than Submagic among caption and subtitle tools worldwide. Otter had about 382,000 branded searches, while Submagic had 74,000. Otter made up 32% of all caption and subtitle tool searches we track, and Submagic accounted for 6.2%. - Otter was ahead of Submagic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Otter’s share of searches among caption and subtitle tools worldwide moved from 33.6% to 32%, and its estimated monthly branded searches moved from 567K to 382K. - Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide moved from 4.4% to 6.2%, and its estimated monthly branded searches held steady at 74K. ## Top caption and subtitle tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Otter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CapCut | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | VEED | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Descript | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Submagic | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Rev | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Otter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Happy Scribe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about caption and subtitle tools - Asked ChatGPT "Which caption tool should I use?": 1. CapCut, 2. VEED, 3. Rev - Asked ChatGPT "What are the best caption and subtitle tools?": 1. CapCut, 2. Descript, 3. VEED, 4. Submagic - Asked ChatGPT "What's the best caption tool for video creators?": 1. Submagic, 2. VEED, 3. Descript, 4. CapCut - Searched Google, AI Overview "automatic subtitles": 1. VEED - Searched Google, AI Overview "video caption app": 1. CapCut, 2. VEED Not named in any answer: Otter and Happy Scribe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for caption and subtitle tools worldwide in September 2026? - In September 2026, Otter gained share of searches among caption and subtitle tools worldwide, from 31.5% to 32%. ## Month by month | Month | Otter estimated searches | Otter Share of Search | Otter rank | Submagic estimated searches | Submagic Share of Search | Submagic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 567K | 33.6% | 2 | 74K | 4.4% | 4 | | Nov 2025 | 466K | 29.9% | 2 | 74K | 4.7% | 4 | | Dec 2025 | 381K | 28.1% | 2 | 74K | 5.5% | 4 | | Jan 2026 | 468K | 32% | 2 | 90.5K | 6.2% | 4 | | Feb 2026 | 476K | 33.2% | 1 | 90.5K | 6.3% | 4 | | Mar 2026 | 577K | 35.5% | 1 | 90.5K | 5.6% | 4 | | Apr 2026 | 573K | 35.4% | 1 | 90.5K | 5.6% | 4 | | May 2026 | 472K | 34.8% | 1 | 90.5K | 6.7% | 4 | | Jun 2026 | 386K | 30.6% | 2 | 110K | 8.7% | 4 | | Jul 2026 | 384K | 31% | 2 | 90.5K | 7.3% | 4 | | Aug 2026 | 381K | 31.5% | 2 | 74K | 6.1% | 4 | | Sep 2026 | 382K | 32% | 2 | 74K | 6.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Otter’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otter**: Measured on the search terms “otter ai”, “otter ai app”, “otter ai transcription”, “otter app”, “otter transcribe”, “otter transcription”, “otter.ai” and “otterai”, summed into one figure. - **Submagic**: Measured on the search term “submagic”. - [Otter profile](/demand/global-en/brands/otter-ai) - [Submagic profile](/demand/global-en/brands/submagic) - [All caption and subtitle tools worldwide](/demand/global-en/categories/caption-and-subtitle-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Otter or Submagic more popular in search? In September 2026, Otter had more branded searches than Submagic among caption and subtitle tools worldwide. Otter had about 382,000 branded searches, while Submagic had 74,000. Otter made up 32% of all caption and subtitle tool searches we track, and Submagic accounted for 6.2%. ## Cite this page Brandwave. "Otter vs Submagic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/otter-ai-vs-submagic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/otter-ai-vs-submagic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.