---
title: "Otis vs TK: Which is searched more?"
description: "Which is more popular in search, Otis or TK? Compare estimated monthly branded-search demand and Share of Search inside the Elevator service brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/otis-vs-tk"
publisher: "Brandwave"
---

# Otis vs TK: Which is searched more?

Which is more popular in search, Otis or TK? Compare estimated monthly branded-search demand and Share of Search inside the Elevator service brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Otis and TK
- **Competitive set**: Elevator service brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Otis Share of Search**: 20.7%
- **TK Share of Search**: 56.2%

## Which is more popular in search, Otis or TK?

- In September 2026, TK had more branded searches than Otis among elevator service brands worldwide. TK was estimated to have 1M branded searches compared to Otis’ 368K, and held a 56.2% Share of Search versus Otis’ 20.7%.
- TK was ahead of Otis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among elevator service brands worldwide moved from 21.2% to 20.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, TK’s estimated Share of Search among elevator service brands worldwide moved from 57.7% to 56.2%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for elevator service brands worldwide in September 2026?

- In September 2026, TK lost estimated Share of Search among elevator service brands worldwide, from 57.2% to 56.2%.

## Month by month

| Month | Otis estimated searches | Otis Share of Search | Otis rank | TK estimated searches | TK Share of Search | TK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 21.2% | 2 | 1M | 57.7% | 1 |
| Nov 2025 | 368K | 21.6% | 2 | 1M | 58.7% | 1 |
| Dec 2025 | 368K | 21.7% | 2 | 1M | 58.9% | 1 |
| Jan 2026 | 368K | 20.8% | 2 | 1M | 56.5% | 1 |
| Feb 2026 | 368K | 24.1% | 2 | 823K | 53.9% | 1 |
| Mar 2026 | 368K | 21.2% | 2 | 1M | 57.7% | 1 |
| Apr 2026 | 368K | 20.7% | 2 | 1M | 56.2% | 1 |
| May 2026 | 368K | 20.7% | 2 | 1M | 56.2% | 1 |
| Jun 2026 | 368K | 16.9% | 3 | 1M | 46% | 1 |
| Jul 2026 | 368K | 19.1% | 3 | 1M | 51.9% | 1 |
| Aug 2026 | 368K | 21% | 2 | 1M | 57.2% | 1 |
| Sep 2026 | 368K | 20.7% | 2 | 1M | 56.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Otis’ and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Otis**: Measured on the search term “otis”.
- **TK**: Measured on the search term “tk”.

- [Otis profile](/demand/global-en/brands/otis)
- [TK profile](/demand/global-en/brands/tk)
- [All elevator service brands worldwide](/demand/global-en/categories/elevator-service-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Otis or TK?

In September 2026, TK had more branded searches than Otis among elevator service brands worldwide. TK was estimated to have 1M branded searches compared to Otis’ 368K, and held a 56.2% Share of Search versus Otis’ 20.7%.

## Cite this page

Brandwave. "Otis vs TK: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/otis-vs-tk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/otis-vs-tk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.