--- title: "Otis vs TK Elevator: Which is searched more?" description: "Is Otis or TK Elevator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Passenger lift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/otis-vs-tk-elevator" publisher: "Brandwave" --- # Otis vs TK Elevator: Which is searched more? Is Otis or TK Elevator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Passenger lift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Otis and TK Elevator - **Competitive set**: Passenger lift brands - **Market**: Global - **Month measured**: Sep 2026 - **Otis Share of Search**: 12% - **TK Elevator Share of Search**: 1.6% ## Is Otis or TK Elevator more popular in search? - In September 2026, Otis had more branded searches than TK Elevator among passenger lift brands worldwide. Otis had about 368,000 branded searches, while TK Elevator had 48,600. Otis made up 12% of all passenger lift brand searches we track, and TK Elevator accounted for 1.6%. - Otis was ahead of TK Elevator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands worldwide moved from 10.4% to 12%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, TK Elevator’s share of searches among passenger lift brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 61.6K to 48.6K. ## Top passenger lift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TK Elevator appeared in all five answers. Otis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Otis was listed before TK Elevator in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Otis | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | KONE | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Schindler | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | TK Elevator | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Mitsubishi | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about passenger lift brands - Asked ChatGPT "Which passenger lift brand should I buy?": 1. Otis, 2. KONE, 3. Schindler, 4. TK Elevator - Asked ChatGPT "What are the best passenger lift brands?": 1. Otis, 2. KONE, 3. Schindler, 4. Mitsubishi, 5. TK Elevator - Asked ChatGPT "What's the best passenger lift brand for a new building?": 1. KONE, 2. Otis, 3. Schindler, 4. TK Elevator - Searched Google, AI Overview "elevator brands": 1. Otis, 2. Schindler, 3. KONE, 4. TK Elevator, 5. Mitsubishi - Searched Google, AI Overview "passenger elevator": 1. Schindler, 2. TK Elevator Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for passenger lift brands worldwide in September 2026? - In September 2026, Otis gained share of searches among passenger lift brands worldwide, from 10.4% to 12%. - Estimated monthly branded searches for TK Elevator worldwide fell 21.1% over 12 measured months, from 61.6K to 48.6K in September 2026. ## Month by month | Month | Otis estimated searches | Otis Share of Search | Otis rank | TK Elevator estimated searches | TK Elevator Share of Search | TK Elevator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 10.4% | 2 | 61.6K | 1.7% | 5 | | Nov 2025 | 368K | 10.5% | 2 | 50.4K | 1.4% | 5 | | Dec 2025 | 368K | 12.3% | 2 | 50.4K | 1.7% | 5 | | Jan 2026 | 368K | 10.3% | 2 | 59.4K | 1.7% | 5 | | Feb 2026 | 368K | 10.5% | 2 | 59.4K | 1.7% | 5 | | Mar 2026 | 368K | 10.4% | 2 | 59.4K | 1.7% | 5 | | Apr 2026 | 368K | 10.2% | 2 | 83.9K | 2.3% | 5 | | May 2026 | 368K | 10.3% | 2 | 70.4K | 2% | 5 | | Jun 2026 | 368K | 10.6% | 3 | 57.6K | 1.7% | 5 | | Jul 2026 | 368K | 11.4% | 3 | 48.6K | 1.5% | 5 | | Aug 2026 | 368K | 10.4% | 2 | 48.6K | 1.4% | 5 | | Sep 2026 | 368K | 12% | 2 | 48.6K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Otis’ and TK Elevator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Otis**: Measured on the search term “otis”. - **TK Elevator**: Measured on the search terms “thyssenkrupp elevator” and “tk elevator”, summed into one figure. - [Otis profile](/demand/global-en/brands/otis) - [TK Elevator profile](/demand/global-en/brands/tk-elevator) - [All passenger lift brands worldwide](/demand/global-en/categories/passenger-lift-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Otis or TK Elevator more popular in search? In September 2026, Otis had more branded searches than TK Elevator among passenger lift brands worldwide. Otis had about 368,000 branded searches, while TK Elevator had 48,600. Otis made up 12% of all passenger lift brand searches we track, and TK Elevator accounted for 1.6%. ## Cite this page Brandwave. "Otis vs TK Elevator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/otis-vs-tk-elevator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/otis-vs-tk-elevator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.