---
title: "Osram vs WiZ: Which is searched more?"
description: "Which is more popular in search, Osram or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/osram-vs-wiz-lighting"
publisher: "Brandwave"
---

# Osram vs WiZ: Which is searched more?

Which is more popular in search, Osram or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Osram and WiZ
- **Competitive set**: Light bulb brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Osram Share of Search**: 6.6%
- **WiZ Share of Search**: 0.59%

## Which is more popular in search, Osram or WiZ?

- In August 2026, Osram had more branded searches than WiZ among light bulb brands worldwide. Osram was estimated to have 90.5K branded searches compared to WiZ’s 8.1K, and held a 6.6% Share of Search versus WiZ’s 0.59%.
- Osram was ahead of WiZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide moved from 9.4% to 6.6%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 0.69% to 0.59%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for light bulb brands worldwide in August 2026?

- Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.7% to 6.6% in August 2026.
- In August 2026, WiZ rose from 6th to 5th among light bulb brands worldwide.

## Month by month

| Month | Osram estimated searches | Osram Share of Search | Osram rank | WiZ estimated searches | WiZ Share of Search | WiZ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 9.4% | 3 | 9.9K | 0.69% | 6 |
| Nov 2025 | 165K | 9.7% | 3 | 9.9K | 0.58% | 6 |
| Dec 2025 | 165K | 9.1% | 3 | 9.9K | 0.55% | 6 |
| Jan 2026 | 165K | 11.4% | 2 | 9.9K | 0.68% | 6 |
| Feb 2026 | 135K | 10.5% | 2 | 6.6K | 0.51% | 6 |
| Mar 2026 | 135K | 10.6% | 2 | 8.1K | 0.64% | 6 |
| Apr 2026 | 110K | 9% | 3 | 6.6K | 0.54% | 6 |
| May 2026 | 90.5K | 7.7% | 3 | 6.6K | 0.56% | 6 |
| Jun 2026 | 90.5K | 7.7% | 3 | 6.6K | 0.56% | 6 |
| Jul 2026 | 90.5K | 6.9% | 3 | 6.6K | 0.5% | 6 |
| Aug 2026 | 90.5K | 6.6% | 3 | 8.1K | 0.59% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Osram’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Osram**: Measured on the search term “osram”.
- **WiZ**: Measured on the search term “wiz light”.

- [Osram profile](/demand/global-en/brands/osram)
- [WiZ profile](/demand/global-en/brands/wiz-lighting)
- [All light bulb brands worldwide](/demand/global-en/categories/light-bulb-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Osram or WiZ?

In August 2026, Osram had more branded searches than WiZ among light bulb brands worldwide. Osram was estimated to have 90.5K branded searches compared to WiZ’s 8.1K, and held a 6.6% Share of Search versus WiZ’s 0.59%.

## Cite this page

Brandwave. "Osram vs WiZ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/osram-vs-wiz-lighting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/osram-vs-wiz-lighting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.