---
title: "Osram vs Sylvania: Which is more popular by branded search?"
description: "Which is more popular in search, Osram or Sylvania? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/osram-vs-sylvania"
publisher: "Brandwave"
---

# Osram vs Sylvania: Which is more popular by branded search?

Which is more popular in search, Osram or Sylvania? Compare estimated monthly branded-search demand and Share of Search inside the Light bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Osram and Sylvania
- **Competitive set**: Light bulb brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Osram Share of Search**: 6.7%
- **Sylvania Share of Search**: 9.9%

## Which is more popular in search, Osram or Sylvania?

- In August 2026, Sylvania had more branded searches than Osram among light bulb brands worldwide. Sylvania was estimated to have 135K branded searches compared to Osram’s 90.5K, and held a 9.9% Share of Search versus Osram’s 6.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Osram took it in January 2026, Sylvania took it in April 2026.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide moved from 11.5% to 9.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for light bulb brands worldwide in August 2026?

- Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.
- Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.

## Month by month

| Month | Osram estimated searches | Osram Share of Search | Osram rank | Sylvania estimated searches | Sylvania Share of Search | Sylvania rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 9.4% | 3 | 165K | 11.5% | 2 |
| Nov 2025 | 165K | 9.7% | 3 | 201K | 11.8% | 2 |
| Dec 2025 | 165K | 9.1% | 3 | 201K | 11.1% | 2 |
| Jan 2026 | 165K | 11.4% | 2 | 135K | 9.4% | 3 |
| Feb 2026 | 135K | 10.6% | 2 | 135K | 10.6% | 3 |
| Mar 2026 | 135K | 10.7% | 2 | 135K | 10.7% | 3 |
| Apr 2026 | 110K | 9% | 3 | 135K | 11.1% | 2 |
| May 2026 | 90.5K | 7.8% | 3 | 135K | 11.6% | 2 |
| Jun 2026 | 90.5K | 7.7% | 3 | 135K | 11.6% | 2 |
| Jul 2026 | 90.5K | 6.9% | 3 | 135K | 10.3% | 2 |
| Aug 2026 | 90.5K | 6.7% | 3 | 135K | 9.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Osram’s and Sylvania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Osram**: Measured on the search term “osram”.
- **Sylvania**: Measured on the search term “sylvania”.

- [Osram profile](/demand/global-en/brands/osram)
- [Sylvania profile](/demand/global-en/brands/sylvania)
- [All light bulb brands worldwide](/demand/global-en/categories/light-bulb-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Osram or Sylvania?

In August 2026, Sylvania had more branded searches than Osram among light bulb brands worldwide. Sylvania was estimated to have 135K branded searches compared to Osram’s 90.5K, and held a 9.9% Share of Search versus Osram’s 6.7%.

## Cite this page

Brandwave. "Osram vs Sylvania: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/osram-vs-sylvania

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/osram-vs-sylvania. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.