---
title: "Osmocote vs Yates: Which is more popular by branded search?"
description: "Which is more popular in search, Osmocote or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Plant food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/osmocote-vs-yates"
publisher: "Brandwave"
---

# Osmocote vs Yates: Which is more popular by branded search?

Which is more popular in search, Osmocote or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Plant food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Osmocote and Yates
- **Competitive set**: Plant food brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Osmocote Share of Search**: 24%
- **Yates Share of Search**: 35.9%

## Which is more popular in search, Osmocote or Yates?

- In August 2026, Yates had more branded searches than Osmocote among plant food brands worldwide. Yates was estimated to have 40.5K branded searches compared to Osmocote’s 27.1K, and held a 35.9% Share of Search versus Osmocote’s 24%.
- The lead changed hands 2 times in the 11 months ending August 2026: Osmocote took it in March 2026, Yates took it in July 2026.
- Across the 11 months ending August 2026, Osmocote’s estimated Share of Search among plant food brands worldwide moved from 21.1% to 24%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among plant food brands worldwide moved from 47% to 35.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for plant food brands worldwide in August 2026?

- In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.
- In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.

## Month by month

| Month | Osmocote estimated searches | Osmocote Share of Search | Osmocote rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 21.1% | 3 | 49.5K | 47% | 1 |
| Nov 2025 | 18.1K | 21% | 3 | 40.5K | 47% | 1 |
| Dec 2025 | 14.8K | 20.4% | 3 | 33.1K | 45.7% | 1 |
| Jan 2026 | 22.2K | 24.3% | 3 | 40.5K | 44.3% | 1 |
| Feb 2026 | 22.2K | 25.3% | 3 | 33.1K | 37.7% | 1 |
| Mar 2026 | 40.5K | 31.4% | 2 | 33.1K | 25.7% | 3 |
| Apr 2026 | 49.5K | 29.2% | 2 | 40.5K | 23.9% | 3 |
| May 2026 | 49.5K | 26.7% | 2 | 40.5K | 21.9% | 3 |
| Jun 2026 | 33.1K | 22.8% | 2 | 33.1K | 22.8% | 3 |
| Jul 2026 | 27.1K | 19.1% | 3 | 49.5K | 34.9% | 2 |
| Aug 2026 | 27.1K | 24% | 3 | 40.5K | 35.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Osmocote’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Osmocote**: Measured on the search term “osmocote”.
- **Yates**: Measured on the search term “yates”.

- [Osmocote profile](/demand/global-en/brands/osmocote)
- [Yates profile](/demand/global-en/brands/yates)
- [All plant food brands worldwide](/demand/global-en/categories/plant-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Osmocote or Yates?

In August 2026, Yates had more branded searches than Osmocote among plant food brands worldwide. Yates was estimated to have 40.5K branded searches compared to Osmocote’s 27.1K, and held a 35.9% Share of Search versus Osmocote’s 24%.

## Cite this page

Brandwave. "Osmocote vs Yates: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/osmocote-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/osmocote-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.