---
title: "Osano vs Usercentrics: Which is more popular by branded search?"
description: "Which is more popular in search, Osano or Usercentrics? Compare estimated monthly branded-search demand and Share of Search inside the Consent management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/osano-vs-usercentrics"
publisher: "Brandwave"
---

# Osano vs Usercentrics: Which is more popular by branded search?

Which is more popular in search, Osano or Usercentrics? Compare estimated monthly branded-search demand and Share of Search inside the Consent management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Osano and Usercentrics
- **Competitive set**: Consent management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Osano Share of Search**: 4.8%
- **Usercentrics Share of Search**: 10.8%

## Which is more popular in search, Osano or Usercentrics?

- In August 2026, Usercentrics had more branded searches than Osano among consent management platforms worldwide. Usercentrics was estimated to have 12.4K branded searches compared to Osano’s 5.6K, and held a 10.8% Share of Search versus Osano’s 4.8%.
- Usercentrics was ahead of Osano in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Osano’s estimated Share of Search among consent management platforms worldwide moved from 4.7% to 4.8%, and its estimated monthly branded searches moved from 6.8K to 5.6K.
- Across the 11 months ending August 2026, Usercentrics’ estimated Share of Search among consent management platforms worldwide moved from 12.7% to 10.8%, and its estimated monthly branded searches moved from 18.4K to 12.4K.

## How did search popularity change for consent management platforms worldwide in August 2026?

- In August 2026, Usercentrics lost estimated Share of Search among consent management platforms worldwide, from 11.7% to 10.8%.
- Estimated monthly branded searches for Osano worldwide fell 17.5% over 11 measured months, from 6.8K to 5.6K in August 2026.

## Month by month

| Month | Osano estimated searches | Osano Share of Search | Osano rank | Usercentrics estimated searches | Usercentrics Share of Search | Usercentrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.8K | 4.7% | 5 | 18.4K | 12.7% | 3 |
| Nov 2025 | 5.5K | 4.3% | 5 | 15.1K | 11.8% | 3 |
| Dec 2025 | 5.5K | 5.2% | 5 | 12.3K | 11.6% | 3 |
| Jan 2026 | 5.6K | 4.4% | 5 | 15.1K | 11.8% | 3 |
| Feb 2026 | 5.6K | 4.3% | 5 | 15.1K | 11.8% | 3 |
| Mar 2026 | 5.5K | 3.7% | 5 | 15.1K | 10% | 3 |
| Apr 2026 | 5.6K | 4.4% | 5 | 15.1K | 11.8% | 3 |
| May 2026 | 5.6K | 4.5% | 4 | 12.4K | 10% | 3 |
| Jun 2026 | 5.6K | 4.3% | 5 | 15.1K | 11.8% | 3 |
| Jul 2026 | 6.8K | 5.2% | 4 | 15.1K | 11.7% | 3 |
| Aug 2026 | 5.6K | 4.8% | 4 | 12.4K | 10.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Osano’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Osano**: Measured on the search terms “osano”, “osano com”, “osano consent”, “osano cookie banner” and “osano software”, summed into one figure.
- **Usercentrics**: Measured on the search terms “usercentrics”, “usercentrics app”, “usercentrics cmp”, “usercentrics com” and “usercentrics consent”, summed into one figure.

- [Osano profile](/demand/global-en/brands/osano)
- [Usercentrics profile](/demand/global-en/brands/usercentrics)
- [All consent management platforms worldwide](/demand/global-en/categories/consent-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Osano or Usercentrics?

In August 2026, Usercentrics had more branded searches than Osano among consent management platforms worldwide. Usercentrics was estimated to have 12.4K branded searches compared to Osano’s 5.6K, and held a 10.8% Share of Search versus Osano’s 4.8%.

## Cite this page

Brandwave. "Osano vs Usercentrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/osano-vs-usercentrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/osano-vs-usercentrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.