--- title: "Orvis vs Simms: Which is more popular?" description: "Is Orvis or Simms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing wader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/orvis-vs-simms" publisher: "Brandwave" --- # Orvis vs Simms: Which is more popular? Is Orvis or Simms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing wader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Orvis and Simms - **Competitive set**: Fishing wader brands - **Market**: Global - **Month measured**: Oct 2026 - **Orvis Share of Search**: 4.9% - **Simms Share of Search**: 81.1% ## Is Orvis or Simms more popular in search? - In October 2026, Simms had more branded searches than Orvis among fishing wader brands worldwide. Simms had about 88,800 branded searches, while Orvis had 5,400. Simms made up 81.1% of all fishing wader brand searches we track, and Orvis accounted for 4.9%. - Simms was ahead of Orvis in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide moved from 5.6% to 4.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide moved from 78.4% to 81.1%, and its estimated monthly branded searches moved from 92.1K to 88.8K. ## Top fishing wader brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simms appeared in all five answers. Orvis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simms was listed before Orvis in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simms | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Orvis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Frogg Toggs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Redington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caddis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fishing wader brands - Asked ChatGPT "What are the best fishing waders?": 1. Orvis, 2. Frogg Toggs, 3. Simms - Asked ChatGPT "Which waders last longest for fly fishing?": 1. Simms, 2. Orvis - Asked ChatGPT "What breathable waders are worth buying?": 1. Simms, 2. Orvis, 3. Frogg Toggs - Searched Google, AI Overview "waders": 1. Simms - Searched Google, AI Overview "best waders": 1. Simms, 2. Orvis Not named in any answer: Redington and Caddis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for fishing wader brands worldwide in October 2026? - In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%. - In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%. ## How has branded search for Orvis and Simms changed worldwide over the last 12 months? | Month | Orvis estimated searches | Orvis Share of Search | Orvis rank | Simms estimated searches | Simms Share of Search | Simms rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 5.6% | 3 | 92.1K | 78.4% | 1 | | Dec 2025 | 5.4K | 4.5% | 3 | 96.2K | 80.4% | 1 | | Jan 2026 | 3.6K | 3.3% | 3 | 92.1K | 85% | 1 | | Feb 2026 | 3.6K | 4.1% | 3 | 75.3K | 85.5% | 1 | | Mar 2026 | 5.4K | 5.2% | 3 | 88.8K | 84.9% | 1 | | Apr 2026 | 5.4K | 5.1% | 3 | 88.8K | 83.6% | 1 | | May 2026 | 5.4K | 5.2% | 3 | 88.8K | 85.3% | 1 | | Jun 2026 | 4.4K | 4.2% | 3 | 92.1K | 88% | 1 | | Jul 2026 | 3.6K | 4% | 3 | 78.6K | 87% | 1 | | Aug 2026 | 3.6K | 3.6% | 3 | 88.8K | 87.6% | 1 | | Sep 2026 | 4.4K | 4.2% | 3 | 88.8K | 85.3% | 1 | | Oct 2026 | 5.4K | 4.9% | 3 | 88.8K | 81.1% | 1 | ## How are Orvis’ and Simms’ branded searches counted? Brandwave collects information about searches that people make online using Orvis’ and Simms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Orvis**: Measured on the search term “orvis waders”. - **Simms**: Measured on the search terms “simms” and “simms waders”, summed into one figure. - [Orvis profile](/demand/global-en/brands/orvis) - [Simms profile](/demand/global-en/brands/simms) - [All fishing wader brands worldwide](/demand/global-en/categories/fishing-wader-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Orvis or Simms more popular in search? In October 2026, Simms had more branded searches than Orvis among fishing wader brands worldwide. Simms had about 88,800 branded searches, while Orvis had 5,400. Simms made up 81.1% of all fishing wader brand searches we track, and Orvis accounted for 4.9%. ## Cite this page Brandwave. "Orvis vs Simms: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/orvis-vs-simms This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/orvis-vs-simms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.